Blog
Hey, I’m Rocio — founder of Marketing by Rocio, where I help LGBTQ+ and POC-owned businesses grow through clear strategy, local SEO, and custom WordPress sites. I work with therapists, lawyers, and service-based entrepreneurs who are ready to show up and shine online. Born in the Dominican Republic, raised in New York City, and now based in Paris — when I’m not working, I’m probably petsitting or planning my next trip.
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SEO KPIs that actually matter (and the ones you can stop stressing about)
Drowning in SEO reports but still wondering if any of it is working? Here’s a simple guide to the SEO KPIs worth tracking, from website health to real leads, plus the ones you can stop stressing about.
What is visibility for queer businesses? (And why some marketing advice gets it wrong)
Forget chasing your audience. Here’s the MBR philosophy on visibility, and why being found by the right people beats being seen by everyone.
SEO vs other marketing channels: which is best for small business?
SEO can be powerful, but it’s not automatically the right first move. Compare SEO with social media, paid ads, referrals, networking, and content marketing to find the best fit for your business.
Frequently asked questions about the blog
I’m new to SEO. Where should I start?
Start with this guide on the best CMS for SEO. It breaks down the most popular website platforms and sets the stage for how SEO works behind the scenes.
Do I need SEO for my small business?
If you want more people to find your website on Google and alternative search engines, then yes — SEO helps you show up when people search for what you offer. This post explains why SEO audits matter and how they reveal your biggest opportunities.
Which blog posts are right for my business?
Check out our SEO guides tailored for therapists, pet sitters, and lawyers. Or use the tags above to filter by topic!
How long does SEO take to work?
SEO is a slow burn — but when done right, it builds lasting visibility. Here’s a realistic breakdown of what to expect.
Can I get help with SEO even if I’m not tech-savvy?
Absolutely. I work with small business owners, creatives, and service providers who want results without the jargon. Check out my SEO services to get started.
