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See where Marketing by Rocio shows up (and what we stand for) in the media

See where Marketing by Rocio has been featured, interviewed, and quoted. Discover the insights behind ethical, queer-led marketing. Whether you’re a journalist, collaborator, or client, this page helps you see the story behind the strategy.

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Trusted by businesses in Paris, New York City, Portland, Los Angeles, Amsterdam, Greater Seattle, and beyond!

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Rocio Sanchez featured on Bessa discussing ethical marketing and queer community building online and offline

Get Bessa Blog
Published September 2025

Community building with Rocio online and offline

In this feature for Bessa, Rocio discusses how queer-led marketing and community-building intersect both online and offline. They share how their agency, Marketing by Rocio, was born from the pandemic’s creative resilience. Rocio reflects on what it means to build authentic queer community in digital spaces, the role of brands in supporting without co-opting, and how values like trust and mutual care can guide creators and businesses alike toward a more humane internet.
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Portrait of Rocio Sanchez of Marketing by Rocio, representing ethical SEO, inclusive marketing, and queer-led business visibility

Emplifi Blog
Published June 2025

15 LGBTQ+ marketers to follow on social media in 2026

Rocio was featured among fifteen LGBTQ+ marketing leaders to follow, recognized for their work empowering queer entrepreneurs and founders of color through ethical SEO and inclusive digital strategy. The Emplifi article highlights Rocio’s mission to make marketing more human, using visibility and content strategy to amplify underrepresented voices in business.
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Queer Paris image by Once Upon A Journey

Once Upon a Journey Blog
Published October 2024

Queer & lesbian Paris: Things to do, bars, clubs, and events

Written by Rocio for Once Upon a Journey, this in-depth guide explores the vibrant queer and lesbian scene in Paris, from historic activism and literary salons to today’s bars, collectives, and Pride events. Blending travel writing with cultural insight, Rocio highlights the city’s layered queer history, intersectionality, and evolving community spaces. It’s part history lesson, part love letter to Paris’s LGBTQ+ roots, and an invitation for travelers to explore the city with openness, respect, and curiosity.

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Black and white image of Rocio Sanchez for Later Magazine

Later Magazine, Parsons Paris
Published August 2024

Rocio Sanchez: Speaking for change

In this alumni feature, Rocio shares their journey from fashion student to founder of Marketing by Rocio. They explore how ethical SEO, queer visibility, and creative entrepreneurship intersect, and reflect on the power of representation, slow living, and creating visibility that uplifts marginalized communities.
Read here
Rocio Sanchez featured in Parsons Paris alumni profile about their work supporting LGBTQIA+ entrepreneurs and co-founding the BeNeLux LGBTIQ+ Business Chamber

The New School Blog
Published December 2022

The New School Alumni profile: Rocio Sanchez

This alumni feature spotlights Rocio’s journey after graduating from Parsons Paris, highlighting their move to Amsterdam and their continued advocacy for LGBTQIA+ entrepreneurs. Rocio co-founded the BeNeLux LGBTIQ+ Business Chamber and has collaborated with organizations like Lesbians Who Tech and TransTech Social Enterprises. 

Read here
Book cover of Thriving in Business: Strategies for the LGBTQ+ Entrepreneur, featuring stories and advice from queer entrepreneurs including Rocio Sanchez

Pride & Joy Publishing
Published October 2021

Thriving in business: Strategies for the LGBTQ+ entrepreneur

Rocio co-authored Thriving in Business: Strategies for the LGBTQ+ Entrepreneur, a first-of-its-kind book highlighting the stories and strategies of queer founders. Featuring insights from 14 LGBTQ+ entrepreneurs, the book explores authenticity, visibility, and community as key ingredients for sustainable success. In their chapter, Rocio shares practical networking guidance and reflections on how identity, courage, and ethical marketing intersect when building a business that feels true to who you are.
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Rocio Sanchez headshot

Over the Rainbow Podcast
Published May 2021

LGBTQ+ activism and expression in fashion and museums with Rocio Sanchez

In this episode of Over the Rainbow, Rocio joins host Rachel Keighley to discuss LGBTQ+ activism, visibility, and representation beyond traditional protest spaces. Drawing from their background in fashion studies and queer media, Rocio explores how activism thrives through fashion, museums, and storytelling — citing examples like Brighton’s Museum of Transology. This 73-minute conversation unpacks how digital marketing, creative direction, and curation can become tools for social change.
Listen here

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More about Marketing by Rocio

Marketing by Rocio is a queer-led digital strategy studio helping values-driven founders grow through ethical SEO, accessible web design, and authentic visibility. We believe marketing shouldn’t feel manipulative. Instead, it should feel like alignment in action.

Founded by Rocio Sanchez, Marketing by Rocio brings a blend of sharp strategy, clean UX, and grounded storytelling to every project. Whether it’s a solopreneur rethinking their brand or a creative business scaling sustainably, our work centers clarity, inclusivity, and conversion without compromise.

From multilingual SEO to queer-affirming brand voice, we help founders show up online with strategy, empathy, and integrity, because visibility only matters if it feels like you.

Marketing by Rocio founder Rocio Sanchez in an orange shirt and smiling.
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Join other icons and level up your brand

⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!” – Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club

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