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Rocio, the LGBT marketing agency CEO, confidently sitting while looking away from the camera.

Hey, I’m Rocio — founder of Marketing by Rocio, where I help LGBTQ+ and POC-owned businesses grow through clear strategy, local SEO, and custom WordPress sites. I work with therapists, lawyers, and service-based entrepreneurs who are ready to show up and shine online. Born in the Dominican Republic, raised in New York City, and now based in Paris — when I’m not working, I’m probably petsitting or planning my next trip.

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Frequently asked questions about the blog

I’m new to SEO. Where should I start?

Start with this guide on the best CMS for SEO. It breaks down the most popular website platforms and sets the stage for how SEO works behind the scenes.

If you want more people to find your website on Google and alternative search engines, then yes — SEO helps you show up when people search for what you offer. This post explains why SEO audits matter and how they reveal your biggest opportunities.

Check out our SEO guides tailored for therapists, pet sitters, and lawyers. Or use the tags above to filter by topic!

SEO is a slow burn — but when done right, it builds lasting visibility. Here’s a realistic breakdown of what to expect.

Absolutely. I work with small business owners, creatives, and service providers who want results without the jargon. Check out my SEO services to get started.

Want to work with me and my team?

I don't just write about SEO, I do it, too!
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⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!” – Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club

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