The queer digital marketing agency, made just for you
You have an amazing service, and you want to reach the right people, but don’t have the marketing knowledge to execute a strategy? I’m your person, and my agency is for you.
Marketing by Rocio was born out of the belief that queer and BIPOC entrepreneurs deserve more than generic marketing. We deserve strategy that reflects who we are and where we are going.
Trusted by businesses in Paris, New York City, Portland, Los Angeles, Amsterdam, Greater Seattle, and beyond!
The story behind Marketing by Rocio
The LGBTQ+ community has survived for so long, because we are exactly that: a community, and a community sustains itself. It shares resources. It lifts others and so the others who we’ve lifted up can raise others as well. That is the vision behind Marketing by Rocio.
I chose to be a digital marketer who helps LGBT+ entrepreneurs and entrepreneurs of color because I couldn’t imagine my life in the corporate environment, when I wanted to help my communities more than anything.
With a bachelor’s degree in Marketing and Communications from the Fashion Institute of Technology and a master’s degree in fashion studies from Parsons Paris, I’m constantly expanding my network of awesome LGBT+ creatives, entrepreneurs, and humans. This is how I intend to contribute to my communities that have sacrificed so much, just so that you and I could be here.
I’ve worked with amazing companies that have seen me for who I am and valued me for what I am worth. That transformation can happen to you too. A simple brand message, with true substance behind it, can go a long way.
I could never have imagined facing my disillusionment with the world by diving head first into a growing robust community such as the one of queer professionals, leaders, business owners, and so much more. I’m making the best of this moment, by sharing my skills and vision, and recruiting team members who share the same values.
And you? Do you feel disillusioned with the world we live in and want to help others with your awesome product or service? Let me help you with a queer-ass brand strategy; let me tell you where you need to be, and guide your team on how to execute in a sustainable way. What do you say?
Ready to work with Rocio and the team?
Meet the Marketing by Rocio team and our partners
Rocio Sanchez
CEO & Digital Marketing Manager
Paris, France
Margaux Ladu
Copywriter, French Translator, Virtual Assistant, & Video Editor
Paris, France
Olivia Daniels
Brand Designer and Marketing Strategist
Oakland, California
Our Clients
Did you know ...?
Related projects
Transition of Style Podcast
After writing a master’s thesis on queer fashion, it was difficult to find any professional space for me to be a marketer for an under-resourced space like queer fashion business. So, I reached out to my network of queer fashion business leaders and launched a podcast about their unique contributions to the fashion industry. Listen now!
BGLBC Business Chamber
As a LGBT Business Enterprise, certified by the National Gay and Lesbian Chamber of Commerce, I know firsthand how being a part of this kind of chamber of commerce can be helpful, to the point that I co-founded the Gay and Lesbian Business Chamber for the BeNeLux (Belgium, Netherlands, Luxembourg) region. Are you an LGBTQ+ business owner based in the BeNeLux region?
Queer Social Club Paris
Queer Social Club started in Portland, and crossed the pond to Paris! It all started after a trip to Portland in the Summer of 2025.
Do you resonate with the Marketing by Rocio story?
Frequently asked questions
Why did you start Marketing by Rocio?
After years in traditional marketing spaces, I saw how often LGBTQ+ and BIPOC voices were overlooked or misunderstood. I started this agency to help values-led founders show up online with clarity, strategy, and pride.
What makes your approach different from other marketing consultants?
Our approach blends lived experience, strategic marketing expertise, and cultural fluency. We design visibility plans rooted in your voice, your audience, and your mission.
Do you only work with LGBTQ+ or DEI-focused brands?
Not exclusively, but we do specialize in working with queer, BIPOC, and values-aligned founders who are building something intentional. If you value equity and authentic storytelling, we’ll work well together.
What’s it like to work with Marketing by Rocio?
Collaborative, affirming, and action-oriented. We guide clients through clarity sessions, strategy planning, and done-for-you implementation depending on their needs and stage of business.
Read our latest client stories
SEO-first web development for local home remodeling business
I built a high-performance 40+ page SEO and lead-generation website for a local home remodeling business in under 3 weeks: including city landing pages, schema, CRM integration, and a massive SEO lift within 6 days.
SEO audit & strategic refinement for Pepitone Law
An in-depth SEO audit for Pepitone Law, a mental health-focused legal practice in New York. We improved keyword alignment, clarified search appearance, and reinforced visibility for PLLC formation searches—without compromising the brand’s thoughtful tone.
Public speaking at LGBTQ+ tech events
Between 2022 and 2024, I spoke at multiple LWT Squad summits, offering solo talks and workshops on AI-powered SEO, LinkedIn strategy, and ethical digital marketing. These sessions helped sharpen my thought leadership while making digital strategy more accessible to queer technologists and entrepreneurs.
