Currently fully booked through January 2026.
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Portfolio

Caitlin Whyte homepage hero screenshot

Brand clarity & SEO web redevelopment for Caitlin Whyte, podcast producer

Brand messaging, visual identity, and website development for Caitlin Whyte, an independent podcast producer who wanted more clarity, stronger positioning, and a site that could support her business long-term.
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Before and after screenshots of the Iconic Cabinetry website redesign, showcasing the UX and visual transformation from an outdated layout to a modern, SEO-optimized homepage

SEO-first web development for local home remodeling business

I built a high-performance 40+ page SEO and lead-generation website for a local home remodeling business in under 3 weeks: including city landing pages, schema, CRM integration, and a massive SEO lift within 6 days.
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Technical SEO audit for Pepitone Law

An in-depth SEO audit for Pepitone Law, a mental health-focused legal practice in New York. We improved keyword alignment, clarified search appearance, and reinforced visibility for PLLC formation searches—without compromising the brand’s thoughtful tone.
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Public speaking for LGBTQ+ tech events: LWT Squad (2022-2024)

Between 2022 and 2024, I spoke at multiple LWT Squad summits, offering solo talks and workshops on AI-powered SEO, LinkedIn strategy, and ethical digital marketing. These sessions helped sharpen my thought leadership while making digital strategy more accessible to queer technologists and entrepreneurs.
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Overlay image featuring a sleeping orange-and-white cat on a cushion next to a window. Text reads “Paris Petsitter” alongside “Local SEO, Bilingual UX, Web dev,” highlighting the SEO and web development services provided. Includes a playful illustrated cat logo in blue.

Website & SEO for Paris Petsitter: Launching a solo pet sitting business in France

A solo-run, bilingual pet care business launched in the Paris region—Paris Petsitter blends local SEO, personal branding, and zero-overhead web strategy for maximum impact. Here’s how I built it from scratch.
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Queer Social Club website homepage featuring the phrase “Join the Club” in bold lettering, set against a sky backdrop with playful black-and-purple branding.

Crafting a clear brand voice for Queer Social Club

A brand voice deep-dive and 12-month marketing strategy designed to help Queer Social Club scale with integrity. We aligned their messaging, monetization model, and mission—centering queer community and accessibility every step of the way.
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Comprehensive SEO partnership for Expansive Therapy

Organic search impressions jumped from 106K to 301K, and clicks increased by 71% after a full-scale SEO overhaul for Expansive Therapy. From indexing 40+ unlisted therapist pages to optimizing clinical blog content, this case study shows how targeted strategy drives long-term growth.
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Rocio sitting and writing with text on the image reading "Read my copywriting work on HER"

SEO blog copywriting for LGBTQ+ dating app

From 2023–2024, I wrote SEO-optimized blog content for the HER dating app—covering LGBTQ+ identity, relationships, and tech. This project sharpened my voice, grew organic traffic, and brought queer digital strategy to one of the world’s most visible queer platforms.
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LinkedIn expertise for TransTech Social Enterprises

I developed LinkedIn content strategy and profile frameworks for TransTech’s LGBTQ+ talent program—helping members show up safely and confidently online while strengthening their professional presence.
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SEO, copywriting, brand strategy, you name it. Let’s make marketing that feels like you
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Join these happy clients

Dan Pepitone
Dan Pepitone
NYC-based Small Business Lawyer
Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. I’ve already seen measurable increases in visibility and traffic, and now feel equipped to build sustainably. Can’t recommend their SEO services enough!
Nick Fager
Nick Fager
Found of NYC-based queer-affirming therapy practice Expansive Therapy
As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. Coming into the process, we didn't know a lot about SEO strategy, and Rocio was very effective in meeting us where we were and taking our website to the next level. Rocio also taught us many strategies along the way so that we could do SEO improvements ourselves, which felt really generous. It felt like Rocio really wanted to help our company, and delivered very impressive results. Not only have we improved greatly in terms of our rankings, but we now feel like we have a solid grasp on what is needed to keep the momentum going. Highly recommend!!!
Sarah Crisp
Sarah Crisp
Founder of Queer Social Club
After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn't know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy - Rocio was the perfect person for this! Working together has equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building. I plan to hire Rocio again as many times as possible, and recommend MBR to anyone looking for an efficient and creative marketing/branding expert!
Trav Johnson
Trav Johnson
Founder of Queerency
I hired Rocio to help with search engine optimization for my website. Not only was Rocio knowledgeable, thorough, and the utmost professional, but her results speak for themselves: within weeks, my website was the top-ranking search result on Google for crucial keywords related to my subject matter! I highly recommend Rocio and look forward to working with her again in the near future.

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Join other icons and level up your brand

⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!” – Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club

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