SEO & brand strategy for bold, queer-led businesses
Your business has something to offer. Let’s make sure the right people find it.
Marketing by Rocio is a queer-led digital marketing agency helping therapists, group practices, and values-aligned service businesses improve their search visibility and communicate what makes their work matter.
From improving your existing website to shaping your brand strategy or building an SEO-first site, we bring clear priorities and hands-on expertise to your next chapter.
⭐️⭐️⭐️⭐️⭐️ “Rocio really wanted to help our company and delivered very impressive results. … Highly recommend!” – Nick F., Expansive Therapy
of digital marketing experience.
pages optimized for search
English, Spanish, & French.
Your work deserves to be found. Your marketing needs a plan.
You’ve built a business you care about. But your website doesn’t quite explain what you do, prospective clients aren’t finding you, or your marketing has become a list of tasks without a clear direction.
You don’t need another project to manage. You need someone who can identify what matters, explain the priorities, and help get the work done.
At Marketing by Rocio, we bring SEO, brand strategy, and website expertise together around your business goals. As a queer-led team, we understand why being visible also means feeling accurately represented.
We help you:
- Improve your existing website’s SEO so people searching for your services can find and understand what you offer.
- Clarify your brand messaging and marketing plan so your team knows what to say and where to focus.
- Build an SEO-first website when your business needs a stronger foundation.
You belong in this digital space. Let’s make it easier for the right people to find you.
A few businesses and communities we've worked with
Meet Rocio, your queer SEO and brand strategist
I built Marketing by Rocio for folks like us: queer, BIPOC, values-driven entrepreneurs who were never handed the blueprint.
I know what it feels like to shrink yourself to fit a space that wasn’t built for you. Now, I help you take up space strategically.
My work brings together SEO, brand messaging, and website strategy to help people understand what you offer and find you when they need it. I’ve partnered with therapists, group practices, service businesses, and community organizations to strengthen their search presence and communicate what makes their work matter.
You work directly with me, with specialist collaborators joining when your project calls for them. You get clear recommendations, thoughtful implementation, and updates that keep you informed while you focus on running your business.
A little more about me:
- Non-binary, bisexual, and multilingual: English, Spanish, and French.
- Based between NYC and Paris, working globally.
- Committed to equity and LGBTQ+ inclusion in how I work and who I work with.
SEO, strategy, and website services
for businesses doing things differently
SEO strategy & ongoing support
Your next clients are searching. Let’s help them find you.
We help therapists, group practices, and service businesses improve their existing websites through SEO audits, keyword research, content strategy, and technical fixes.
Choose a focused project or an ongoing partnership. We can implement the improvements or guide your team, with clear priorities and reporting that explains what’s changing.
Brand strategy, design, & marketing plan
Your business has evolved. Let’s make sure your message keeps up. This is the Next Generation Branding Intensive.
We help you define who you’re speaking to, what makes your business different, and how to communicate it. You’ll leave with a brand voice guide and marketing plan that give your team direction for content, campaigns, and everyday decisions.
Need the visuals to match? Add a visual brand kit to bring your messaging and design together.
SEO-first web design & development
A website built around your business, and how people find it.
We bring search strategy, website structure, copywriting, design, and WordPress development together from the start.
Whether you’re launching, rebuilding, or moving platforms, we create a website that explains your services clearly and makes it easier for visitors to take the next step. Your team gets a practical handover so you can manage it confidently.
Can't find the service you're looking for?
Let's figure it out together.
Make 2027 the year your marketing catches up with your business.
You’ve built something worth finding. We help LGBTQ+ and values-aligned founders turn that into clearer messaging, stronger search visibility, and a website that supports their goals.
We’re welcoming inquiries for 2027 SEO projects, ongoing SEO partnerships, and brand strategy. Already have a website? We can help you improve what’s there.
Planning a new site? We’re also booking a limited number of SEO-first website projects for Q2 2027 launches.
Let’s talk about what your business needs and find the right scope and timing.
Built around their business.Backed by SEO and strategy.
From SEO that gets clicks to branding that actually converts, here are a few of the results we’ve created with our clients. When we bring strategy and lived experience together, this is what’s possible.
Black and Worldly Case Study: Brand Strategy, Copywriting & Web Development
Wix to WordPress migration & SEO for inclusive event planning business
Backcourt Collective: Brand Strategy & WordPress Website Development
Expansive Therapy SEO Case Study: 37-Page Local SEO System for NYC & LA
Brand messaging, visual identity, & SEO web development for podcast producer
SEO-first web development for local home remodeling business
You’ll vibe here if...
- You want expert guidance you can trust. You’re running a business or leading a team, and you want someone who can take initiative and keep you informed.
- You’re ready to give SEO and strategy time to work. You value clear priorities, steady progress, and decisions grounded in evidence.
- You communicate openly. Questions, concerns, and disagreements are welcome. You raise them early so we can work through them together.
- You respect the process and the people. That includes agreed scope, feedback deadlines, working hours, and everyone’s expertise.
- Your values shape how you do business. You care about equity, queer communities, and building something you’re proud to stand behind.
We are not the right fit if...
You want guaranteed rankings or overnight results. We’ll be clear about what’s realistic and won’t promise outcomes we can’t control.
You need constant access or control over every step. We agree on communication and check-ins so the work has room to happen.
You expect extra work without adjusting the scope. New ideas are welcome. Additional work needs an agreed budget and timeline.
You’re unwilling to discuss concerns respectfully. Honest feedback is part of the work. Insults, intimidation, and dismissive treatment aren’t.
You want us to compromise our commitment to equity and LGBTQ+ inclusion. Those values are part of how we work and who we work with.
Frequently asked questions
Can you improve my existing website’s SEO without rebuilding it?
Often, yes. We start by assessing your website’s content, structure, technical setup, and search performance to identify what needs attention. Improvements may include refining service pages, fixing indexing issues, strengthening internal links, or making your site faster and easier to use.
If your current platform or website structure limits what we can achieve, we’ll explain whether a rebuild makes sense and why. Our small business SEO audit gives you a prioritized plan so you can decide where to invest.
Do you offer SEO for therapists and group practices?
Yes. We work with therapists and group practices, including LGBTQ+-affirming practices such as Expansive Therapy, to help prospective clients find their services through search.
Our work includes SEO audits, keyword research, service-page optimization, content strategy, and technical improvements. We offer focused projects and ongoing support, with clear priorities and reporting so your team knows what’s happening and why.
Explore our SEO services for therapists or see our work in the Expansive Therapy SEO case study.
Do you only work with LGBTQ+ brands?
What services do you offer for queer entrepreneurs and small businesses?
We offer:
- SEO & content strategy to boost visibility
- SEO-first web design & development to build and optimize your site
- Brand strategy & copywriting to clarify your story
- Digital visibility planning tailored to queer and mission-driven founders
How can I tell if your agency is a good fit for me?
Where is Marketing by Rocio based? Do you work with clients remotely?
Marketing by Rocio’s founder, Rocio, is based in New York City and Paris, France, with team members across California, Georgia, and the Philippines. We’re proudly remote and serve clients across the U.S. and beyond, especially queer founders and leaders of color building bold brands online.
Can I book a one-time consultation, or do you offer ongoing SEO support?
Both. The right option depends on what you need:
- A one-time consultation helps you work through a specific marketing, SEO, or website question and decide your next steps.
- A defined SEO project addresses an agreed scope, such as an audit or improvements to your existing website. We outline the recommendations, deliverables, and implementation responsibilities before work begins.
- An ongoing SEO partnership provides continued strategy and implementation, with priorities shaped around your business goals. Regular reports explain what we’ve worked on, how your search performance is changing, and what comes next.
What industries do you work with?
We work with therapists and group practices, including LGBTQ+-affirming mental health providers. We also support lawyers, consultants, creatives, community organizations, and service providers with SEO, brand strategy, and websites.
Our clients often share a need to explain complex or personal services clearly and build trust with the people they want to reach. We’re especially drawn to queer-led and values-aligned businesses.
Explore our SEO services for therapists or browse our client case studies.
Read the latest from the blog
Why clients trust Marketing by Rocio with their SEO and strategy
