SEO-first websites & brand strategy for bold, queer entrepreneurs
The next generation of business starts with you. You’re an LGBTQ+ entrepreneur ready to show up and grow, whether that’s with web development, design, or SEO brand strategy.
We’re here to help you do it all with clarity and confidence. Meet Marketing by Rocio, the queer digital marketing agency.
⭐️⭐️⭐️⭐️⭐️ “Rocio really wanted to help our company and delivered very impressive results. … Highly recommend!” – Nick F., Expansive Therapy
of digital marketing experience.
Strategy first. Impact that lasts.
English, Spanish, & French.
You belong in this digital space. We’ll help you show up like it.
How Marketing by Rocio helps LGBTQ+ founders, creatives & consultants get visible, confident,
and booked.
It’s not just you. LGBTQ+ people and people of color have been excluded from the tools and spaces that help businesses grow online.
So if you’re not sure how to show up online confidently, or which strategy will work for you, that’s not your fault.
At Marketing by Rocio, we help you reclaim your online presence with SEO-first strategy and website development built for your voice, your values, and your goals.
We offer:
- SEO & content strategy to boost your visibility
- SEO-first web design & development to turn that visibility into results
- Brand messaging & voice guides to clarify your story
- Inclusive marketing strategy rooted in your values
You’ve got the vision. We’ve got the plan.
Let’s get your business growing.
Proudly partnered with community-centered brands like…
About Rocio, queer brand strategist who gets it
I built Marketing by Rocio for folks like us: queer, BIPOC, values-driven entrepreneurs who were never handed the blueprint.
For years, I worked in environments that didn’t reflect who I was. I felt like I had to shrink myself just to belong. Eventually, I realized the problem wasn’t me. It was the space.
Now, I help you take up space strategically.
With over a combined decade of experience in brand messaging and design, SEO-first web development, and inclusive digital strategy, my team and I here at Marketing by Rocio have helped queer and BIPOC founders clarify their voice, grow their presence, and get booked.
Here, we lead with abundance. That’s how you get genuine marketing that’s as bold as you are.
- Non-binary, bisexual, multilingual
- Based between NYC and Paris, working globally
- Proudly values-led & mission-driven
Want to collaborate with someone who gets what it means to do business differently?
About Rocio, a queer brand strategist who gets it
I built Marketing by Rocio for folks like us: queer, BIPOC, values-driven entrepreneurs who were never handed the blueprint.
For years, I worked in environments that didn’t reflect who I was. I felt like I had to shrink myself just to belong. Eventually, I realized the problem wasn’t me. It was the space.
Now, I help you take up space strategically.
With over a combined decade of experience in brand messaging and design, SEO-first web development, and inclusive digital strategy, my team and I here at Marketing by Rocio have helped queer and BIPOC founders clarify their voice, grow their presence, and get booked.
Here, we lead with abundance. That’s how you get genuine marketing that’s as bold as you are.
- Non-binary, bisexual, multilingual
- Based between NYC and Paris, working globally
- Proudly values-led & mission-driven
Want to collaborate with someone who gets what it means to do business differently?
Services for
queer-centered businesses
New! SEO-First Design & Web Development
Build smarter. Convert faster.
Our SEO-first design and web development process weaves search strategy, UX, and storytelling from the very first wireframe.
From structure and schema to copy and conversions, every decision is built to help your queer or mission-led brand show up where it matters most, and stay there.
Next Generation Branding Intensive
Get clear on what you stand for and how to say it.
Our signature branding intensive gives you a voice guide and 30-day content strategy that reflects your values and drives conversions.
You’ll walk away with bold, aligned messaging that resonates with your dream audience.
Search Engine Optimization
Rank higher. Reach farther. Get found by the right people.
From keyword research to optimized copy, our SEO strategy helps your queer or mission-led brand show up in search results and stay there.
We blend visibility with authenticity, so you don’t have to choose between ethics and effectiveness.
Speaking & Workshops
Talks that educate, inspire, and empower.
I bring lived experience and digital expertise to panels, DEI events, and queer entrepreneur spaces.
From tech to marketing to building inclusive brand ecosystems, these talks spark action and connection.
Can't find the service you're looking for?
Let's figure it out together.
Ready to launch in 2026? We're booking SEO-first websites and brand strategy now.
Marketing by Rocio is a queer-led SEO and digital strategy studio helping LGBTQ+ and BIPOC founders grow their businesses with clarity, visibility, and confidence.
We’re currently wrapping up an incredible 2025 roster (and yes, we’re fully booked!).
While we’re not taking on new projects for the remainder of the year, we are meeting with future collaborators through November and December to plan 2026 launches, rebrands, and SEO-first websites.
If you want to start strong in the new year, now’s the time to reach out. Discovery calls are open, and January spots are limited.
How our strategy shows up in the world
From SEO that gets clicks to branding that actually converts, here are a few of the results we’ve created with our clients. When we bring strategy and lived experience together, this is what’s possible.
You’ll vibe here if...
- You’re someone who brings momentum, but you’re not chasing urgency.
- You know growth takes time, and you’re ready to move with intention.
- You’re excited to learn about marketing and willing to let someone guide the process.
- You respect boundaries. You respect expertise. You understand that clarity requires space, not control.
- You care about justice. You’re trying to build a business that doesn’t betray who you are. You might not have all the answers, but you’re showing up with intention.
We are not the right fit if...
- You treat collaborators like underlings. If you interrupt, accuse, or refuse to listen, we’re not going to get very far.
- You expect miracles. We build momentum that lasts, and don’t make promises we can’t keep.
- You don’t communicate your needs, but hold resentments when they’re not magically met. Unspoken needs, weaponized later, are not part of our process.
- You disrespect our time, especially after we’ve extended flexibility to meet you where you are.
- You expect me to dilute my values to accommodate your politics or your comfort. That won’t happen here.
Frequently asked questions
What makes an LGBTQ+ marketing agency different from a traditional agency?
An LGBTQ+ marketing agency understands queer audiences, values, and lived experiences, and builds strategies that connect authentically.
At Marketing by Rocio, we center equity and inclusion in everything we create, from messaging and web design to SEO and media strategy.
Do you only work with LGBTQ+ brands?
What services do you offer for queer entrepreneurs and small businesses?
We offer:
- SEO & content strategy to boost visibility
- SEO-first web design & development to build and optimize your site
- Brand strategy & copywriting to clarify your story
- Digital visibility planning tailored to queer and mission-driven founders
How can I tell if your agency is a good fit for me?
Where is Marketing by Rocio based? Do you work with clients remotely?
While I (Rocio) am based in New York City and Paris, France, we’re proudly remote and serve clients across the U.S. and beyond, especially queer founders and leaders of color building bold brands online.
Can I book a one-time consultation instead of a full project?
Yes! If you’re looking for quick strategic clarity or a gut check on your marketing plan or website strategy, you can book a one-off consult to get aligned before committing to a larger scope. Just reach out via the contact form.
What industries do you work with?
While many of our clients are in coaching, consulting, fashion, tech, or community organizing, what matters most is your commitment to equity and authenticity, not your industry label.
Read the latest from the blog
Clients trust us to amplify their brand. Here’s why.
