SEO and brand strategy for bold, queer entrepreneurs

SEO and brand strategy for bold, queer entrepreneurs

The next generation of business starts with you. LGBTQ+ entrepreneurs & entrepreneurs of color — share your brand’s story confidently with help from Marketing by Rocio, the queer digital marketing agency.
⭐️⭐️⭐️⭐️⭐️ “It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy
Rocio Sanchez, LGBT digital marketing agency owner, standing confidently in professional attire.

You belong in this digital space — and we’ll help you show up like it.

How Marketing by Rocio helps LGBTQ+ founders, creatives & consultants get visible, confident,
and booked.

It’s not just you. LGBTQ+ people and people of color have been excluded from the tools and spaces that help businesses grow online.

So if you’re not sure how to show up online confidently, or which strategy will work for you — that’s not your fault.

Marketing by Rocio helps you reclaim your space online with strategy that works for how you talk, what you stand for, and who you want to reach.

We offer:

  • SEO & content strategy to boost your visibility
  • Brand messaging & voice guides to clarify your story
  • Inclusive marketing strategy rooted in your values

You’ve got the vision. We’ve got the plan.

Let’s get your business growing.

You belong in this digital space — and we’ll help you show up like it.

How Marketing by Rocio helps LGBTQ+ founders, creatives & consultants get visible, confident, and booked.

It’s not just you. LGBTQ+ people and people of color have been excluded from the tools and spaces that help businesses grow online.

So if you’re not sure how to show up online confidently, or which strategy will work for you — that’s not your fault.

Marketing by Rocio helps you reclaim your space online with strategy that works for how you talk, what you stand for, and who you want to reach.

We offer:

  • SEO & content strategy to boost your visibility
  • Brand messaging & voice guides to clarify your story
  • Inclusive marketing strategy rooted in your values

You’ve got the vision. We’ve got the plan.

Let’s get your business growing.

Proudly partnered with community-centered brands like…

About Rocio — queer brand strategist who gets it

I built Marketing by Rocio for folks like us — queer, BIPOC, values-driven entrepreneurs who were never handed the blueprint.

For years, I worked in environments that didn’t reflect who I was. I felt like I had to shrink myself just to belong. Eventually, I realized the problem wasn’t me — it was the space.

Now, I help you take up space strategically.

With over a decade of experience in brand messaging, SEO, and inclusive digital strategy, I’ve helped queer and BIPOC founders clarify their voice, grow their presence, and get booked.

Here, we lead with abundance. No gatekeeping. No fluff. Just bold marketing that’s as brave as you are.

  • Non-binary, bisexual, multilingual
  • Based in Paris, working globally
  • Proudly values-led & mission-driven

Want to collaborate with someone who gets what it means to do business differently?

About Rocio — queer brand strategist who gets it

I built Marketing by Rocio for folks like us — queer, BIPOC, values-driven entrepreneurs who were never handed the blueprint.

For years, I worked in environments that didn’t reflect who I was. I felt like I had to shrink myself just to belong. Eventually, I realized the problem wasn’t me — it was the space.

Now, I help you take up space strategically.

With over a decade of experience in brand messaging, SEO, and inclusive digital strategy, I’ve helped queer and BIPOC founders clarify their voice, grow their presence, and get booked.

Here, we lead with abundance. No gatekeeping. No fluff. Just bold marketing that’s as brave as you are.

  • Non-binary, bisexual, multilingual
  • Based between NYC and Paris, working globally
  • Proudly values-led & mission-driven

Want to collaborate with someone who gets what it means to do business differently?

Services for
queer-centered businesses

branding expert

Next Generation Branding Intensive

Get clear on what you stand for—and how to say it.

Our signature branding intensive gives you a voice guide and 30-day content strategy that reflects your values and drives conversions.

You’ll walk away with bold, aligned messaging that resonates with your dream audience.

LGBTQ+ SEO consulting and content strategy

Search Engine Optimization

Rank higher. Reach farther. Get found by the right people.

From keyword research to optimized copy, our SEO strategy helps your queer or mission-led brand show up in search results—and stay there.

We blend visibility with authenticity, so you don’t have to choose between ethics and effectiveness.

LGBTQ tech speaker Rocio Sanchez waving

Speaking & Workshops

Talks that educate, inspire, and empower.

I bring lived experience and digital expertise to panels, DEI events, and queer entrepreneur spaces.

From tech to marketing to building inclusive brand ecosystems, these talks spark action and connection.

Can't find the service you're looking for?
Let's figure it out together.

Frequently asked questions

What makes an LGBTQ+ marketing agency different from a traditional agency?

An LGBTQ+ marketing agency understands queer audiences, values, and lived experiences — and builds strategies that connect authentically. At Marketing by Rocio, we center equity and inclusion in everything from messaging to media buying.

While we specialize in working with queer-owned and driven businesses, we welcome all values-aligned brands committed to inclusion and impact.

We offer SEO, content strategy, copywriting, and digital visibility planning — all tailored for queer-led and mission-driven businesses.

If you value honesty, impact, and working with a marketer who “gets it,” we’re likely a good match. Book a free intro call to find out.

While I (Rocio) am based in New York City and Paris, France, we’re proudly remote and serve clients across the U.S. and beyond — especially queer founders and leaders of color building bold brands online.

Yes! If you’re looking for quick strategic clarity or a gut check on your marketing plan, you can book a one-off consult to get aligned before committing to a larger scope. Just reach out via the contact form.

While many of our clients are in coaching, consulting, fashion, tech, or community organizing, what matters most is your commitment to equity and authenticity — not your industry label.

Read the latest from the blog

Clients trust us to amplify their brand — here’s why.

Dan Pepitone
Dan Pepitone
NYC-based Small Business Lawyer
Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. I’ve already seen measurable increases in visibility and traffic, and now feel equipped to build sustainably. Can’t recommend their SEO services enough!
Nick Fager
Nick Fager
Found of NYC-based queer-affirming therapy practice Expansive Therapy
As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. Coming into the process, we didn't know a lot about SEO strategy, and Rocio was very effective in meeting us where we were and taking our website to the next level. Rocio also taught us many strategies along the way so that we could do SEO improvements ourselves, which felt really generous. It felt like Rocio really wanted to help our company, and delivered very impressive results. Not only have we improved greatly in terms of our rankings, but we now feel like we have a solid grasp on what is needed to keep the momentum going. Highly recommend!!!
Sarah Crisp
Sarah Crisp
Founder of Queer Social Club
After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn't know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy - Rocio was the perfect person for this! Working together has equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building. I plan to hire Rocio again as many times as possible, and recommend MBR to anyone looking for an efficient and creative marketing/branding expert!
Trav Johnson
Trav Johnson
Founder of Queerency
I hired Rocio to help with search engine optimization for my website. Not only was Rocio knowledgeable, thorough, and the utmost professional, but her results speak for themselves: within weeks, my website was the top-ranking search result on Google for crucial keywords related to my subject matter! I highly recommend Rocio and look forward to working with her again in the near future.
Mars Klokow
Mars Klokow
Branding and Design Expert
Rocio’s coaching exceeded my expectations. Rocio didn’t only explain the basics and technicalities of personal branding to me but also took their time to encourage me to show my true colors. Their know-how about building a brand story helped me elevate the communication of the purpose of both my personal and business profile.
Jakub Chour
Jakub Chour
Head of Mobile Marketing at HER app
I liked Rocio’s unique network in the queer business and fashion space, and their ability to communicate within the marketing team environment. It was a great experience, thanks Rocio!

Contact Marketing by Rocio today!

Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.

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⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!”Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!”Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!”Sarah Crisp, Queer Social Club