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Rocio the queer marketing expert popping their collar

Marketing insights from a queer brain that won’t shut up

Business, Not Usual is my once-a-month email newsletter. Real stories, messy lessons learned, and sharp takes from running Marketing by Rocio.



Check out the Business, Not Usual archive

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February 2026

Six years into running a queer-led marketing business, here’s why I’ve stayed: autonomy, adaptability, and doing work that aligns with my values.

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February 2026

Six years into running a queer-led marketing business, here’s why I’ve stayed: autonomy, adaptability, and doing work that aligns with my values.

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Rocio Sanchez, author of Business, Not Usual, smiling at their phone

January 2026

Learn about my New Year’s marketing resolutions that center sustainable growth and humanity. Here’s to starting the new year with a clear mind.

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Portrait of Rocio Sanchez of Marketing by Rocio, representing ethical SEO, inclusive marketing, and queer-led business visibility

December 2025

A gentle marketing reality check for the end of the year: expectations, nervous systems, and why marketing can’t fix an offer that isn’t ready. This is Business, Not Usual.

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Rocio Sanchez featured on Bessa discussing ethical marketing and queer community building online and offline

November 2025

Neurodivergent business owner? This one’s for you. I share how I stopped performing professionalism and started building a business that supports my brain, on my own terms.

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What’s inside the newsletter

  • Client case studies: what worked, what flopped, and what I’d try next
  • Marketing mindset: burnout, ADHD, visibility fatigue, and running an ethical business on your own terms
  • SEO and content tactics: strategies that don’t rely on hacks or shady shortcuts
  • Notes from the field: launch experiments, client wins, and hot takes on what I’m noticing in the industry

What subscribers say about the newsletter

Sarah Crisp from Queer Social Club says "I WILL NEVER UNSUBSCRIBE FORM YOU"
Message reading: "Thank you so much for writing this vulnerable article and sharing it with me! I related to everything you wrote in my fucking bones. Reading this felt like it could've come straight from my own brain - this is literally my exact life story down to the smallest details. Every single thing you wrote - the "professionalism", working in chaotic bursts, setting boundaries around your sleep schedule, not being built for a 40 hour work week - all of those things are the exact reason that I started my own business. I also think it's so cool that you're an ADHD coach who works with people's natural rhythms - most ADHD coaches I've encountered are basically doing neurodivergent conversion therapy. I'm going to share this around and I'll definitely be signing up for your mailing list. Thank you so much. This was a really special piece you wrote."

What my clients say about my expertise

Dan Pepitone
Dan Pepitone
NYC-based Small Business Lawyer
Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. I’ve already seen measurable increases in visibility and traffic, and now feel equipped to build sustainably. Can’t recommend their SEO services enough!
Nick Fager
Nick Fager
Found of NYC-based queer-affirming therapy practice Expansive Therapy
As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. Coming into the process, we didn't know a lot about SEO strategy, and Rocio was very effective in meeting us where we were and taking our website to the next level. Rocio also taught us many strategies along the way so that we could do SEO improvements ourselves, which felt really generous. It felt like Rocio really wanted to help our company, and delivered very impressive results. Not only have we improved greatly in terms of our rankings, but we now feel like we have a solid grasp on what is needed to keep the momentum going. Highly recommend!!!
Sarah Crisp
Sarah Crisp
Founder of Queer Social Club
After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn't know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy - Rocio was the perfect person for this! Working together has equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building. I plan to hire Rocio again as many times as possible, and recommend MBR to anyone looking for an efficient and creative marketing/branding expert!
Trav Johnson
Trav Johnson
Founder of Queerency
I hired Rocio to help with search engine optimization for my website. Not only was Rocio knowledgeable, thorough, and the utmost professional, but her results speak for themselves: within weeks, my website was the top-ranking search result on Google for crucial keywords related to my subject matter! I highly recommend Rocio and look forward to working with her again in the near future.
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⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!” – Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club

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