Hey there,

Recently, I was interviewed by Brainz Magazine where I discuss how SEO, inclusivity, and human-centered strategy intersect in modern digital marketing. They asked about where I got my start, and how I ended up in Paris.

But my journey didn’t simply start in New York and end in Paris. I grew up between New York City and the Dominican Republic, so multiculturalism was part of my everyday life long before I entered marketing. After studying Advertising and Marketing Communications at FIT in New York, I moved to Paris, later spent several years in Amsterdam, and eventually returned to France. Living across different countries reshaped how I see culture and how I understand communication itself.

One of the biggest lessons I’ve learned is that you can’t approach global marketing with a one size fits all mindset. Good marketing starts with curiosity and listening. Different cultures communicate differently, use different platforms, and even define trust differently online.

In Europe, for example, platforms like WhatsApp play a much bigger role in business communication than they do in the United States, and aggressive sales strategies don’t always get received nicely (I’d argue the same goes for the USA, but that’s another discussion for another day.)

That cross-border experience shaped my “SEO first” and human-centered approach to marketing. I’m interested not just in what people say, but how they communicate, where they communicate, and what makes them feel seen. Inclusivity, to me, starts with paying attention.