Currently fully booked through January 2026.
Want in for February onwards? Let’s make it happen.
Currently fully booked through January 2026.
Want in for February onwards? Let’s make it happen.
Thinking of rebuilding your website with accessibility built in from the start? Let’s chat →
Cute Story Events came to me with an established Wix website, a distinctive visual identity, and a growing event planning business, but the website wasn’t contributing meaningfully to lead generation. Most inquiries were still coming through Instagram, and the existing site didn’t have the technical or SEO foundation needed to become a stronger discovery channel.
What initially looked like a website migration quickly became a much broader SEO-first rebuild from Wix to WordPress. The goal was to preserve the personality and community-focused identity of Cute Story Events while rebuilding the website around stronger site architecture, search visibility, accessibility, performance, and long-term manageability.
I led the migration and redevelopment of 29 existing pages, including 7 core pages, 14 blog posts, and 8 tag pages, while rebuilding the blog ecosystem and implementing on-page and technical SEO throughout the site. The work also included URL and redirect planning, metadata, heading structure, internal linking, image optimization, mobile responsiveness, accessibility-focused design refinements, analytics integrations, forms, schema, and extensive pre- and post-launch QA.
Another problem area was that the previous color palette did not pass accessibility standards. So I worked with Marketing by Rocio’s brand designer, Olivia Daniels, on accessibility improvements, implementing custom typography, and refining high-contrast color combinations.
After the website launched, I managed redirect and indexing QA, Search Console monitoring, schema validation, performance testing, and technical troubleshooting after launch. I then delivered a comprehensive maintenance guide and WordPress tutorial so the client could confidently manage pages, publish new stories, maintain plugins and backups, and handle basic SEO updates independently.
My approach centered on treating the migration as an opportunity to rebuild the website’s foundation rather than simply recreating the Wix site in WordPress. Cute Story Events already had an established brand and existing content, so the priority was to preserve what was working visually while creating a more accessible, search-friendly, and manageable website behind it.
The project moved through five interconnected phases: technical setup and planning, WordPress development and accessibility, content and SEO migration, pre-launch QA and launch, and post-launch stabilization and handover. This expanded on the original migration plan as technical and usability needs emerged during development.
The result was a migration that went significantly beyond transferring content between platforms. Cute Story Events came out of the project with a fully rebuilt WordPress website, a stronger technical and SEO foundation, an accessible design system, a structured blog ecosystem, and the documentation and training needed to manage the site independently after launch.
Before the migration, the site generated 312 search impressions and 45 organic clicks, with a 14.4% click-through rate and an average Google position of 9.5. Search visibility remained relatively limited, with the site appearing for a smaller pool of queries despite strong engagement when it did appear.
Following the migration, the site’s organic search footprint expanded significantly. Google Search Console recorded 1,430 impressions and 58 organic clicks, representing a 358% increase in search impressions and a 29% increase in clicks compared with the pre-migration period.
As the site began appearing for a much broader range of searches, average position shifted from 9.5 to 37.8 and CTR from 14.4% to 4%. Rather than indicating stronger individual rankings, the data shows a substantial expansion in overall search visibility, with the migrated site being surfaced across considerably more queries.
After migration, organic search impressions increased 358% and clicks increased 29%, significantly expanding the website’s visibility in Google Search.
Thinking of giving your website a strategic rebuild? Let’s chat →
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Ryan Criswell 🔗Founder of Cute Story Events“I loved working with Rocio!! They made sure to take the time to explain the full process and keep me updated on the progress of my website migration. I appreciated the extra insight they shared about my website and things that I could continue to work on. I love the final product!!!” |
See the live site: https://cutestoryevents.com/
See the demo site:
https://marketingbyrocio.
github.io/cutestoryevents/
⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy
⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!” – Dan Pepitone, Pepitone Law
⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club
Prêt·e à faire grandir ton projet avec une stratégie qui reflète votre voix ? Laissez-moi un message ci-dessous, on en parlera.
Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.
