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Hey, I’m Rocio — founder of Marketing by Rocio, where I help LGBTQ+ and POC-owned businesses grow through clear strategy, local SEO, and custom WordPress sites. I work with therapists, lawyers, and service-based entrepreneurs who are ready to show up and shine online. Born in the Dominican Republic, raised in New York City, and now based in Paris — when I’m not working, I’m probably petsitting or planning my next trip.
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Is SEO worth it for small local businesses: A practical guide for 2025 New
Discover why SEO is still essential for small local businesses in 2025 and how it can help you get found online and attract more customers.
What running a business with ADHD has taught me (5 years in)
After five years as a neurodivergent entrepreneur, I’ve stopped apologizing for how I work, and started building a business that runs on my ADHD strengths. Here’s how.
SEO site migration checklist: a guide on how to handle SEO during website migration
Planning to switch to a new CMS? Use this
helpful SEO site migration checklist to stay organized and protect your SEO rankings.
Frequently asked questions about the blog
I’m new to SEO. Where should I start?
Start with this guide on the best CMS for SEO. It breaks down the most popular website platforms and sets the stage for how SEO works behind the scenes.
Do I need SEO for my small business?
If you want more people to find your website on Google and alternative search engines, then yes — SEO helps you show up when people search for what you offer. This post explains why SEO audits matter and how they reveal your biggest opportunities.
Which blog posts are right for my business?
Check out our SEO guides tailored for therapists, pet sitters, and lawyers. Or use the tags above to filter by topic!
How long does SEO take to work?
SEO is a slow burn — but when done right, it builds lasting visibility. Here’s a realistic breakdown of what to expect.
Can I get help with SEO even if I’m not tech-savvy?
Absolutely. I work with small business owners, creatives, and service providers who want results without the jargon. Check out my SEO services to get started.
