Currently fully booked through January 2026.
Want in for February onwards? Let’s make it happen.
Currently fully booked through January 2026.
Want in for February onwards? Let’s make it happen.
Been thinking of getting a new visual brand identity? Let’s chat →
Black and Worldly came to me with an ambitious idea: create a digital space where BIPOC communities could find practical resources while also discovering the stories, work, and perspectives of BIPOC artists and creatives. The concept had grown out of founder Adobuere’s own experiences navigating difficult-to-access support systems and her background in performance and storytelling. What was missing was the brand and digital infrastructure that could bring those ideas together in one cohesive platform.
At the time, Black and Worldly was primarily using Substack for written and multimedia content, but Adobuere wanted to consolidate the project rather than continue building across disconnected platforms. We identified an owned website as the foundation: a central home for Black and Worldly’s existing stories, future resource platform, email audience, and long-term search visibility.
Before designing anything, we needed to clarify exactly what Black and Worldly was, who it served, and how its two seemingly different functions fit together. Through strategy work, audience development, and brand messaging, we established a positioning that connected survival resources with cultural storytelling: practical support for BIPOC people looking for housing, food, healthcare, gender-affirming care, employment, and community resources, alongside a storytelling platform centering BIPOC artists and creatives.
From there, I led the project from brand foundation through launch: developing the messaging and website copy, translating an existing visual identity into a complete responsive WordPress site, migrating and structuring content, building the resource system, implementing on-page and technical SEO, connecting analytics and email infrastructure, and creating the systems Adobuere would need to manage the platform independently after handover.
My approach was to treat Black and Worldly as a complete digital ecosystem rather than simply a website build. The platform needed to accommodate two very different user needs: someone looking for an immediate community resource and someone arriving to read an artist interview, without making either side of the project feel secondary or disconnected.
That meant the work had to happen in stages. We first established the brand strategy and messaging so that every later decision had a clear foundation. From there, I translated that strategy into the website’s architecture, copy, visual experience, content systems, and SEO structure. The final phase focused on infrastructure, QA, and documentation so the platform could continue growing after handover.
By structuring the project in this way, Black and Worldly moved from a concept and collection of content spread across external platforms to a cohesive, independently owned digital ecosystem. The finished project established the brand messaging, website, content systems, search infrastructure, analytics, email setup, security, and maintenance workflows needed to support both its storytelling platform and the continued development of its BIPOC resource hub.
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Adobuere Ebiama 🔗Creative Producer of Black and Worldly“Working with Marketing by Rocio was a great experience from start to finish. They handled everything from brand identity and messaging to visual direction, web copy writing, and development with a thoughtful, collaborative approach. They were also incredibly flexible with timelines whenever I needed to adjust things around my busy schedule, which made the whole process feel smooth and manageable. The final website feels polished, cohesive, and truly aligned with my vision. Highly recommend!” |
See the live site: https://blackandworldly.com/
See the static demo site:
https://marketingbyrocio.github.io
/blackandworldly/
⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy
⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!” – Dan Pepitone, Pepitone Law
⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club
Prêt·e à faire grandir ton projet avec une stratégie qui reflète votre voix ? Laissez-moi un message ci-dessous, on en parlera.
Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.
