Check out the Business, Not Usual archive
September 2026
August 2026
July 2026
Totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
June 2026
May 2026
The best marketing strategies are ones that don’t put all the eggs in one basket; one that considers short-, medium-, and long-term goals.
April 2026
Hard lessons from a $6,000 mistake. Here’s what I learned from choosing to work with the wrong subcontractor.
March 2026
What happens when a digital marketer with a specialty in SEO gains killer web development skills? Here’s my report on one year of web development.
February 2026
Six years into running a queer-led marketing business, here’s why I’ve stayed: autonomy, adaptability, and doing work that aligns with my values.
January 2026
Learn about my New Year’s marketing resolutions that center sustainable growth and humanity. Here’s to starting the new year with a clear mind.
December 2025
A gentle marketing reality check for the end of the year: expectations, nervous systems, and why marketing can’t fix an offer that isn’t ready. This is Business, Not Usual.
November 2025
Neurodivergent business owner? This one’s for you. I share how I stopped performing professionalism and started building a business that supports my brain, on my own terms.
What’s inside the newsletter
- Client case studies: what worked, what flopped, and what I’d try next
- Marketing mindset: burnout, ADHD, visibility fatigue, and running an ethical business on your own terms
- SEO and content tactics: strategies that don’t rely on hacks or shady shortcuts
- Notes from the field: launch experiments, client wins, and hot takes on what I’m noticing in the industry
What subscribers say about the newsletter
What my clients say about my expertise
