An LGBTQ digital marketing agency that actually gets you.

SEO, content strategy, and brand messaging — for queer and BIPOC-led brands that are done shrinking.

You’ve built a business rooted in values. We create campaigns that match. At Marketing by Rocio, we help LGBTQ+ and BIPOC-led businesses build ethical, effective digital strategies that convert — without compromising your values.

⭐️⭐️⭐️⭐️⭐️ "It felt like Rocio really wanted to help our company, and delivered very impressive results. ... Highly recommend!!!" – Nick Fager, Expansive Therapy

What makes my SEO work different?

There’s a lot of SEO noise out there. You’ve probably heard that “SEO takes time” — and that’s true. But waiting six months without a plan? That’s denial.

Marketing by Rocio works with values-aligned service providers — LGBTQ+ and POC-led businesses, solo practitioners, and small agencies — who are ready to build search visibility that reflects the depth of their work.

Our process starts with a comprehensive audit. From there, we scale into intentional strategy, content, and implementation — no fluff, no overpromises.

How my SEO audit service works

Contact me

We’ll arrange a 30-minute call where I can ask where assess your needs.

Audit begins

A deep dive into your website’s strengths & weaknesses.

Get your SEO roadmap

Identify issues and get started.

Implement & Improve

Make changes yourself or hire me to execute.

Next Generation Branding Intensive

Your business is reaching its full potential, and you’re struggling to achieve a cohesive brand voice and a marketing plan that’s actionable and down-to-Earth.

Join our Next Generation Branding and Marketing Intensive and witness your business transformation that aligns more clearly with your values of diversity, equity, and inclusion.

After 30 days, you’ll receive a 12-month marketing plan and a brand voice guide that will help you prevent analysis paralysis and confidently take action on your plans.

Search Engine Optimization

Make your content work harder for you. Stop throwing spaghetti at the wall and strategize your content so it actually yields results and leads.

With the changing landscape of search, the potential of your organic content remains sky-high. Our SEO services prepares you to reach it.

Speaking & Workshops

LGBT voices and voices of color need to be heard, and I’m speaking loud and clear.

Talks and workshops on the future of tech and digital marketing, LinkedIn personal branding, and how to empower queer professionals, are all at the ready.

I, Rocio Sanchez, am available for speaking and workshops at your next event.

Need something else?

Digital marketing includes social media, e-mail marketing, and a variety of different services that we can provide to you. With over 15 years of digital marketing experience, we can help you where you need it.

Testimonials

Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. I’ve already seen measurable increases in visibility and traffic, and now feel equipped to build sustainably. Can’t recommend their SEO services enough!

As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. Coming into the process, we didn't know a lot about SEO strategy, and Rocio was very effective in meeting us where we were and taking our website to the next level. Rocio also taught us many strategies along the way so that we could do SEO improvements ourselves, which felt really generous. It felt like Rocio really wanted to help our company, and delivered very impressive results. Not only have we improved greatly in terms of our rankings, but we now feel like we have a solid grasp on what is needed to keep the momentum going. Highly recommend!!!

After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn't know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy - Rocio was the perfect person for this! Working together has equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building. I plan to hire Rocio again as many times as possible, and recommend MBR to anyone looking for an efficient and creative marketing/branding expert!

I hired Rocio to help with search engine optimization for my website. Not only was Rocio knowledgeable, thorough, and the utmost professional, but her results speak for themselves: within weeks, my website was the top-ranking search result on Google for crucial keywords related to my subject matter! I highly recommend Rocio and look forward to working with her again in the near future.

Rocio’s coaching exceeded my expectations. Rocio didn’t only explain the basics and technicalities of personal branding to me but also took their time to encourage me to show my true colors. Their know-how about building a brand story helped me elevate the communication of the purpose of both my personal and business profile.

I liked Rocio’s unique network in the queer business and fashion space, and their ability to communicate within the marketing team environment. It was a great experience, thanks Rocio!

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An LGBTQ digital marketing agency that actually gets you.

An LGBTQ digital marketing agency that actually gets you.

SEO, content strategy, and brand messaging — for queer and BIPOC-led brands that are done shrinking.

What makes my SEO work different?