As a therapist, your work is rooted in care, connection, and safety. Your SEO strategy should reflect that. We help therapy practices grow online in a way that aligns with your values.
With therapist SEO, you can:
⭐️⭐️⭐️⭐️⭐️ “I’m very impressed with the improvement, and you’ve also really taught us a lot about SEO… Definitely seems like our work in this area is paying off!” – Nick Fager, Expansive Therapy
That doesn’t work for mental health professionals. We build SEO plans that reflect your boundaries and voice.
You’re not doing it wrong — you’ve been handed strategies that weren’t made for you. Most SEO advice ignores nuance, tone, and the real-world context of LGBTQ+ founders, therapists, and values-led businesses.
It’s not your fault if you’ve tried and felt lost, overwhelmed, or invisible. You don’t need more noise — you need strategy that respects your voice and helps you show up with intention.
That’s where we come in.
At Marketing by Rocio, we combine deep SEO expertise with brand clarity work to help you attract aligned clients, make confident content decisions, and build systems that won’t burn you out.
Ready to build a search strategy that actually feels like you?
You can’t help people who can’t find you.
A beautiful site means nothing if it’s buried on page 6 of Google. SEO brings your work into reach for the people who need it most.
Your ideal clients are already searching.
“Therapist in [city]” and “LGBTQ+ affirming therapist” are typed into Google every day — let’s make sure your site is the one they click.
Directories aren’t enough.
Psychology Today is crowded and impersonal. SEO lets you control the story, the tone, and the client experience — starting at the search results page.
Referrals are great, but they’re not scalable.
A strong SEO foundation supports long-term growth, helping you fill your caseload sustainably without burning out.
Therapists deserve marketing that respects boundaries.
You don’t need to be salesy — just visible. SEO done right means clients come to you with clarity and consent.
I built Marketing by Rocio for folks like us — queer, values-led therapists and healers who want to be found without feeling exposed.
I know how transformative affirming therapy can be because I’ve experienced it firsthand. That’s why I bring the same care, nuance, and respect for privacy into every strategy I build for mental health professionals.
I’ve partnered with queer-affirming therapists like Expansive Therapy, helping them grow their reach without compromising their voice, boundaries, or ethics.
With over a decade of experience in SEO, inclusive brand messaging, and sustainable strategy, I’ll help you clarify your offerings, get seen by aligned clients, and build a presence that feels safe and true to you.
No hype. No overexposure. Just honest visibility that works.
You don’t have to shout to be found. Let’s build sustainable visibility, together.
Show up where it matters.
You’ll get custom keyword research and a content plan built around your unique modality, niche, and voice.
We map strategy to your mission — no trends, no fluff, just real alignment.
Fix what’s slowing you down.
From broken links to janky mobile experiences, we handle the backend health of your site so search engines (and ideal clients) can find and trust you.
Accessibility and UX always come first.
Convert views into inquiries.
Whether you need guidance on copy, a full SEO blog overhaul, or help updating your Squarespace/WordPress site —
we’ll make your voice clearer, stronger, and optimized without selling out.
You’ll receive clear action steps tailored to your priorities.
DIY with confidence — or hire me to support implementation.
Ready to stop guessing and start ranking?
Let’s map out an SEO plan rooted in clarity, strategy, and long-term impact — not hustle or hype.
Proud co-founder of
Queer digital marketing agency helping you take up space
Email: contact@marketingbyrocio.com Phone: +1 (775) 629-6799
Queer digital marketing agency helping you take up space
Based in New York City and Paris, France – proudly remote and serving clients globally
Proud co-founder of
⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy
⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!” – Dan Pepitone, Pepitone Law
⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club
Prêt·e à faire grandir votre projet avec une stratégie qui reflète votre voix ? Laissez-moi un message ci-dessous, on en parlera.
Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.
