SEO for petsitters. More freedom. Fewer fees.

As a petsitter and strategist, I know firsthand that your business needs visibility that’s built on trust. We create SEO strategies that help solo sitters attract aligned, local clients. With sitter SEO, you can:

  • Show up for “petsitter near me” and related searches
  • Build visibility without relying on Rover, Wag, or other high-fee platforms
  • Attract more aligned clients through your own site

⭐️⭐️⭐️⭐️⭐️ “After running Queer Social Club for two years alone, I knew I needed to level up the focus. Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club

The challenges of growing a pet sitting business

Let’s make sure pet parents find you, and not just through the apps.

Why rely on platforms that don’t prioritize you? Most gig apps charge high fees and limit how you present yourself to clients.

Your ideal clients are already searching. “Pet sitter near me” is typed into Google every day. Your site should be the one they click.

Directories and apps aren’t enough. SEO gives you freedom to shape your brand, pricing, and tone, starting from the search results page.

Referrals help, but they don’t scale. You need a system that keeps bringing in aligned clients, even when you’re offline.

Your care deserves a spotlight. You don’t need to be loud or flashy. Just findable and clear. SEO does that ethically, quietly, and effectively.

Proudly partnered with community-centered brands like…

Why do pet sitting businesses need SEO?

You’re not doing it wrong — you’ve been handed strategies that weren’t made for you. Most SEO advice ignores nuance, tone, and the real-world context of solo providers and pet professionals.

It’s not your fault if you’ve tried and felt lost, overwhelmed, or invisible. You don’t need more noise — you need strategy that respects your voice and helps you show up with intention.

At Marketing by Rocio, we combine deep SEO expertise with brand clarity work to help you attract aligned clients, make confident content decisions, and build systems that won’t burn you out.

Ready to build a search strategy that actually feels like you?

Dan Pepitone
Dan Pepitone
NYC-based Small Business Lawyer
Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. I’ve already seen measurable increases in visibility and traffic, and now feel equipped to build sustainably. Can’t recommend their SEO services enough!
Nick Fager
Nick Fager
Found of NYC-based queer-affirming therapy practice Expansive Therapy
As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. Coming into the process, we didn't know a lot about SEO strategy, and Rocio was very effective in meeting us where we were and taking our website to the next level. Rocio also taught us many strategies along the way so that we could do SEO improvements ourselves, which felt really generous. It felt like Rocio really wanted to help our company, and delivered very impressive results. Not only have we improved greatly in terms of our rankings, but we now feel like we have a solid grasp on what is needed to keep the momentum going. Highly recommend!!!
Sarah Crisp
Sarah Crisp
Founder of Queer Social Club
After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn't know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy - Rocio was the perfect person for this! Working together has equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building. I plan to hire Rocio again as many times as possible, and recommend MBR to anyone looking for an efficient and creative marketing/branding expert!
Trav Johnson
Trav Johnson
Founder of Queerency
I hired Rocio to help with search engine optimization for my website. Not only was Rocio knowledgeable, thorough, and the utmost professional, but her results speak for themselves: within weeks, my website was the top-ranking search result on Google for crucial keywords related to my subject matter! I highly recommend Rocio and look forward to working with her again in the near future.
Mars Klokow
Mars Klokow
Branding and Design Expert
Rocio’s coaching exceeded my expectations. Rocio didn’t only explain the basics and technicalities of personal branding to me but also took their time to encourage me to show my true colors. Their know-how about building a brand story helped me elevate the communication of the purpose of both my personal and business profile.
Jakub Chour
Jakub Chour
Head of Mobile Marketing at HER app
I liked Rocio’s unique network in the queer business and fashion space, and their ability to communicate within the marketing team environment. It was a great experience, thanks Rocio!

About Rocio, a petsitter and SEO strategist

I built Marketing by Rocio for folks like us — solo, care-based providers who want to be found without feeling corporate or loud. I know how meaningful pet care work is because I do it myself.

After launching Paris Petsitter in 2025, I built a lean, bilingual WordPress site, optimized it with DIY local SEO, and started booking real clients from day one. No ads. No platforms. Just clarity and clicks.

I’ve lived what I now teach. From writing bilingual UX copy to optimizing your Google Business profile, I bring a pet-care insider’s mindset to every strategy I design.

  • LGBTQ+ and solo-business owned
  • DIY-friendly, multilingual SEO
  • Based between NYC and Paris, serving globally

You don’t have to be flashy to be found. Let’s build visibility that feels like you.

Rocio Sanchez - SEO expert and petsitter

SEO services for petsitters

branding expert

Local SEO for trust

Be found when it counts.

Local SEO ensures pet parents can find and trust you before they ever message.

We make sure your service area and specialties are front and center, so you’re the obvious choice.

LGBTQ+ SEO consulting and content strategy

Websites that convert

Build with confidence.

We design clean, client-friendly websites that answer every question a pet parent might have.

Your care deserves a home online that builds trust and feels like you.

LGBTQ tech speaker Rocio Sanchez waving

DIY strategy support

Own your growth.

Get the strategy, keywords, and blog ideas you need, without the overwhelm.

This is SEO that works behind the scenes while you care for your clients.

Can't find the service you're looking for?
Let's figure it out together.

Frequently asked questions

Do I really need SEO as a solo sitter?

Yes. SEO lets you build direct bookings and long-term visibility without platform fees.
Absolutely. We target location keywords like “pet sitter in [neighborhood]” to get you found.
That’s a great start — but it shouldn’t be your only one. Platforms are helpful, but your own site gives you more control, no commission fees, and long-term brand equity.
Absolutely — as much or as little as you need. We can guide your writing, co-create outlines, polish drafts, or fully ghostwrite posts that sound like you.
Yes! We can optimize in English, French, or Spanish to serve both locals and travelers in your area.

How my SEO services works

Connect
with me

We’ll book a 30-minute call to assess your needs and goals.

Audit
& assess

I’ll review your site’s content, structure, and visibility gaps.

Your SEO roadmap

You’ll receive clear action steps tailored to your priorities.

Implement & elevate

DIY with confidence — or hire me to support implementation.

Ready to stop guessing and start ranking?

Let’s map out an SEO plan rooted in clarity, strategy, and long-term impact — not hustle or hype.

Start your SEO journey — and start showing up.

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What happens next? After you submit the form, I’ll personally review your website and reach out within 1–2 business days to schedule your SEO audit kickoff call. From there, I’ll dive into the audit, fix any urgent issues, and send you a detailed roadmap with clear, actionable next steps.

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⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!”Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!”Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!”Sarah Crisp, Queer Social Club

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