SEO for non-profits who need visibility without overwhelm

We help nonprofits build ethical visibility without compromising your values, voice, or capacity. Whether you need audits, strategy, or content support, our SEO is rooted in clarity.

⭐️⭐️⭐️⭐️⭐️ “Rocio was a wonderful resource in helping me align my presence with my goals. Their advice was affirming, strategic, and easy to act on.” – Ambrose Trataris, NGO Fundraising Expert

The visibility challenges nonprofits face online

You deserve to be found without having to shout, pay, or compromise.

You’re not doing it wrong. You’ve been handed strategies that weren’t made for you. Most SEO frameworks assume for-profit goals, big teams, or sales funnels that don’t apply to your org.

It’s not your fault if SEO feels overwhelming or misaligned. You don’t need complexity. You need clarity, consistency, and control over your digital presence.

At Marketing by Rocio, we adapt SEO for nonprofits with respect for your voice, boundaries, and capacity.

We’re not here to growth hack your org. We’re here to help the people who need you find you.

Proudly partnered with community-centered brands like…

Why do non-profits need SEO?

Budgets are tight, but visibility still matters. SEO helps maximize the impact of the work you’re already doing.

Your mission can’t thrive in digital silence. People are searching — for services, events, resources. Let’s make sure they find you.

Most SEO advice isn’t made for nonprofits. You’re not selling — you’re connecting. Your content needs to reflect that.

Internal teams are stretched thin. You need strategy that’s actionable, respectful, and easy to maintain.

Your voice is your power. Cookie-cutter SEO won’t work here. You need visibility that reflects who you are and who you serve.

Dan Pepitone
Dan Pepitone
NYC-based Small Business Lawyer
Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. I’ve already seen measurable increases in visibility and traffic, and now feel equipped to build sustainably. Can’t recommend their SEO services enough!
Nick Fager
Nick Fager
Found of NYC-based queer-affirming therapy practice Expansive Therapy
As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. Coming into the process, we didn't know a lot about SEO strategy, and Rocio was very effective in meeting us where we were and taking our website to the next level. Rocio also taught us many strategies along the way so that we could do SEO improvements ourselves, which felt really generous. It felt like Rocio really wanted to help our company, and delivered very impressive results. Not only have we improved greatly in terms of our rankings, but we now feel like we have a solid grasp on what is needed to keep the momentum going. Highly recommend!!!
Sarah Crisp
Sarah Crisp
Founder of Queer Social Club
After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn't know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy - Rocio was the perfect person for this! Working together has equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building. I plan to hire Rocio again as many times as possible, and recommend MBR to anyone looking for an efficient and creative marketing/branding expert!
Trav Johnson
Trav Johnson
Founder of Queerency
I hired Rocio to help with search engine optimization for my website. Not only was Rocio knowledgeable, thorough, and the utmost professional, but her results speak for themselves: within weeks, my website was the top-ranking search result on Google for crucial keywords related to my subject matter! I highly recommend Rocio and look forward to working with her again in the near future.
Mars Klokow
Mars Klokow
Branding and Design Expert
Rocio’s coaching exceeded my expectations. Rocio didn’t only explain the basics and technicalities of personal branding to me but also took their time to encourage me to show my true colors. Their know-how about building a brand story helped me elevate the communication of the purpose of both my personal and business profile.
Jakub Chour
Jakub Chour
Head of Mobile Marketing at HER app
I liked Rocio’s unique network in the queer business and fashion space, and their ability to communicate within the marketing team environment. It was a great experience, thanks Rocio!

About Rocio, an SEO strategist shaped by community care

I may not have worked inside a nonprofit, but I wouldn’t be here without them. From free arts education to LGBTQ+ leadership programs in NYC, I’ve benefited from nonprofit support systems my whole life.

That’s why I bring the same care, accessibility, and nuance into my SEO practice. I help mission-driven orgs clarify their content, simplify their strategy, and get visible — without sacrificing voice, capacity, or ethics.

With over a decade in brand messaging, ethical SEO, and digital visibility, I bring strategy that’s built for sustainability, not burnout. Whether you’re running programs, recruiting volunteers, or seeking funding, your digital presence should work with you, not against you.

  • Values-led, queer-owned business
  • Experience with health, LGBTQ+, arts, and tech orgs
  • Based between NYC and Paris, serving globally

Let’s make your mission easier to find — and even easier to trust.

Rocio Sanchez - SEO strategist for nonprofits

SEO services for non-profits

branding expert

SEO audits with context

Understand what matters most.

Get a clear SEO audit that centers your mission, not just your metrics.

We help your content connect with people looking for support, resources, or community.

LGBTQ+ SEO consulting and content strategy

Voice-first content strategy

Write like your org, not like a robot.

We’ll help you create or refine content that reflects your tone and purpose.

It’s strategy that respects your mission, capacity, and community.

LGBTQ tech speaker Rocio Sanchez waving

Low-lift SEO implementation

Make changes without chaos.

We offer SEO setup and implementation that fits your team’s tools and time.

You’ll get clear action steps and zero tech overwhelm.

Can't find the service you're looking for?
Let's figure it out together.

Frequently asked questions

Can SEO really help a nonprofit?

Yes. SEO helps your programs, resources, and events get found by the people who need them most.
Not necessarily. We can optimize service pages, resource guides, or FAQs — blogs help, but aren’t the only way.
Absolutely. We specialize in designing strategies that work even if you’re juggling 12 other hats.
Yes. From one-time audits to campaign-specific strategy, we offer flexible options that match your org’s needs.
Only for the better. We refine and protect your voice — never flatten or rewrite it into something generic.

How my SEO services works

Connect
with me

We’ll book a 30-minute call to assess your needs and goals.

Audit
& assess

I’ll review your site’s content, structure, and visibility gaps.

Your SEO roadmap

You’ll receive clear action steps tailored to your priorities.

Implement & elevate

DIY with confidence — or hire me to support implementation.

Ready to stop guessing and start ranking?

Let’s map out an SEO plan rooted in clarity, strategy, and long-term impact — not hustle or hype.

Start your SEO journey — and start showing up.

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What happens next? After you submit the form, I’ll personally review your website and reach out within 1–2 business days to schedule your SEO audit kickoff call. From there, I’ll dive into the audit, fix any urgent issues, and send you a detailed roadmap with clear, actionable next steps.

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⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!”Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!”Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!”Sarah Crisp, Queer Social Club

Contact Marketing by Rocio today!

Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.

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