SEO for Manhattan therapists who want to be found without the noise

In a borough where every therapist seems to have a website, we help yours stand out — ethically, quietly, and without pressure to perform.

⭐️⭐️⭐️⭐️⭐️ “Working with Rocio equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building.” – Sarah Crisp, Queer Social Club

How to stand out in a crowded therapy market

Manhattan SEO is competitive — but not impossible.

Therapist NYC is overloaded. We help you rank for neighborhood and modality-specific keywords like EMDR Flatiron or IFS therapist UWS.

Directories flatten your work. SEO gives you space to show up with nuance, warmth, and voice.

Your ideal clients want alignment. We help them find that from the very first Google result.

Burnout is real. Our strategies are built for sustainability and protect your energy.

You want to grow, not scale endlessly. We help you attract the right-fit clients without adding chaos.

Proudly partnered with community-centered brands like…

Why do Manhattan therapists need SEO?

Clients have options — lots of them. We make sure you show up with clarity and distinction.

Good SEO narrows the field. With the right strategy, you’re not just “another therapist in NYC.”

Your practice is unique. We highlight that through location- and modality-aware content.

You want visibility, not exposure. Our SEO is designed to protect your boundaries.

You’ve invested in your practice — your website should reflect that.

Dan Pepitone
Dan Pepitone
NYC-based Small Business Lawyer
Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. I’ve already seen measurable increases in visibility and traffic, and now feel equipped to build sustainably. Can’t recommend their SEO services enough!
Nick Fager
Nick Fager
Found of NYC-based queer-affirming therapy practice Expansive Therapy
As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. Coming into the process, we didn't know a lot about SEO strategy, and Rocio was very effective in meeting us where we were and taking our website to the next level. Rocio also taught us many strategies along the way so that we could do SEO improvements ourselves, which felt really generous. It felt like Rocio really wanted to help our company, and delivered very impressive results. Not only have we improved greatly in terms of our rankings, but we now feel like we have a solid grasp on what is needed to keep the momentum going. Highly recommend!!!
Sarah Crisp
Sarah Crisp
Founder of Queer Social Club
After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn't know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy - Rocio was the perfect person for this! Working together has equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building. I plan to hire Rocio again as many times as possible, and recommend MBR to anyone looking for an efficient and creative marketing/branding expert!
Trav Johnson
Trav Johnson
Founder of Queerency
I hired Rocio to help with search engine optimization for my website. Not only was Rocio knowledgeable, thorough, and the utmost professional, but her results speak for themselves: within weeks, my website was the top-ranking search result on Google for crucial keywords related to my subject matter! I highly recommend Rocio and look forward to working with her again in the near future.
Mars Klokow
Mars Klokow
Branding and Design Expert
Rocio’s coaching exceeded my expectations. Rocio didn’t only explain the basics and technicalities of personal branding to me but also took their time to encourage me to show my true colors. Their know-how about building a brand story helped me elevate the communication of the purpose of both my personal and business profile.
Jakub Chour
Jakub Chour
Head of Mobile Marketing at HER app
I liked Rocio’s unique network in the queer business and fashion space, and their ability to communicate within the marketing team environment. It was a great experience, thanks Rocio!

About Rocio, an SEO strategist grounded in NYC therapy culture

As a queer New Yorker who’s benefited from affirming therapy — and worked with NYC therapists — I understand how overwhelming this landscape can feel.

My strategies are built for solo practices, small group practices, and specialists looking for clients who truly fit.

With over 10 years in SEO and brand strategy, I help your site do the work for you — without compromise.

  • Deep knowledge of the NYC therapy scene
  • Focus on boundaries, ethics, and visibility
  • Serving practices across Manhattan and beyond

Let’s build strategy that feels as solid as your clinical work.

Rocio Sanchez - SEO expert for Manhattan therapists

SEO services for Manhattan therapists

branding expert

Hyperlocal SEO support

Rank for the right searches.

“NYC therapist” is crowded — we find the niches that actually bring aligned clients.

We fine-tune your presence to show up for real client intent — not just generic buzzwords.

LGBTQ+ SEO consulting and content strategy

Strategy for specialties

Own your specialty.

We optimize for EMDR, IFS, trauma, identity work, and more.

Your work is specific — your content and keywords should be too.

LGBTQ tech speaker Rocio Sanchez waving

Copywriting for clarity

Sound like yourself.

We build content that reflects your tone and boundaries.

Your site can feel spacious, confident, and true to your practice.

Can't find the service you're looking for?
Let's figure it out together.

Frequently asked questions

Can I still rank even in a saturated area?

Yes. We target specific terms that cut through the noise — even in NYC.
Nope. You can rank well with evergreen content, not constant blogging.
We optimize pages for your exact modality and language — no fluff.
Yes! We help you clarify who you serve and how — virtually and in person.
Absolutely. Our SEO protects your boundaries and your voice.

How my SEO services works

Connect
with me

We’ll book a 30-minute call to assess your needs and goals.

Audit
& assess

I’ll review your site’s content, structure, and visibility gaps.

Your SEO roadmap

You’ll receive clear action steps tailored to your priorities.

Implement & elevate

DIY with confidence — or hire me to support implementation.

Ready to stop guessing and start ranking?

Let’s map out an SEO plan rooted in clarity, strategy, and long-term impact — not hustle or hype.

Start your SEO journey — and start showing up.

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What happens next? After you submit the form, I’ll personally review your website and reach out within 1–2 business days to schedule your SEO audit kickoff call. From there, I’ll dive into the audit, fix any urgent issues, and send you a detailed roadmap with clear, actionable next steps.

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⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!”Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!”Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!”Sarah Crisp, Queer Social Club

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