SEO for local service providers who want to skip the apps and get booked

Whether you offer massages, dog walks, repairs, or coaching — we help local service providers get found by the right people at the right time, without platform fees or paid ads.

⭐️⭐️⭐️⭐️⭐️ “Working with Rocio equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building.” – Sarah Crisp, Queer Social Club

Why local visibility makes all the difference

You can’t serve your community if they can’t find you.

You are buried under bigger platforms. Thumbtack, Yelp, and TaskRabbit dominate search. Let’s give your site a real chance.

Your services are hyperlocal. SEO helps you rank by neighborhood, borough, or zip code.

Referrals are hit or miss. Search brings a steadier stream of aligned clients.

You want bookings, not likes. Social media fades fast. SEO sticks around and keeps working.

Your work is relational. We build content that reflects that, not just keyword density.

Proudly partnered with community-centered brands like…

Why do local service providers need SEO?

People are searching near them — not globally. We help your site show up for local intent searches like “massage therapist Astoria.”

You don’t need to go viral. You just need to be visible to the 5 people in your area who are ready to book.

Local SEO = sustainable growth. It works for years after setup.

Most people don’t trust ads or platforms. A clean, clear website builds direct trust.

Your clients want to find you directly. Let’s make that easier.

Dan Pepitone
Dan Pepitone
NYC-based Small Business Lawyer
Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. I’ve already seen measurable increases in visibility and traffic, and now feel equipped to build sustainably. Can’t recommend their SEO services enough!
Nick Fager
Nick Fager
Found of NYC-based queer-affirming therapy practice Expansive Therapy
As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. Coming into the process, we didn't know a lot about SEO strategy, and Rocio was very effective in meeting us where we were and taking our website to the next level. Rocio also taught us many strategies along the way so that we could do SEO improvements ourselves, which felt really generous. It felt like Rocio really wanted to help our company, and delivered very impressive results. Not only have we improved greatly in terms of our rankings, but we now feel like we have a solid grasp on what is needed to keep the momentum going. Highly recommend!!!
Sarah Crisp
Sarah Crisp
Founder of Queer Social Club
After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn't know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy - Rocio was the perfect person for this! Working together has equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building. I plan to hire Rocio again as many times as possible, and recommend MBR to anyone looking for an efficient and creative marketing/branding expert!
Trav Johnson
Trav Johnson
Founder of Queerency
I hired Rocio to help with search engine optimization for my website. Not only was Rocio knowledgeable, thorough, and the utmost professional, but her results speak for themselves: within weeks, my website was the top-ranking search result on Google for crucial keywords related to my subject matter! I highly recommend Rocio and look forward to working with her again in the near future.
Mars Klokow
Mars Klokow
Branding and Design Expert
Rocio’s coaching exceeded my expectations. Rocio didn’t only explain the basics and technicalities of personal branding to me but also took their time to encourage me to show my true colors. Their know-how about building a brand story helped me elevate the communication of the purpose of both my personal and business profile.
Jakub Chour
Jakub Chour
Head of Mobile Marketing at HER app
I liked Rocio’s unique network in the queer business and fashion space, and their ability to communicate within the marketing team environment. It was a great experience, thanks Rocio!

About Rocio, a strategist who supports local growth

I’ve helped solo providers and small businesses across NYC, Paris, and Portland improve their local reach — without becoming “influencers.”

I specialize in hyperlocal SEO, content that screens in aligned clients, and low-maintenance strategies that help you stay booked without chasing leads.

  • Expertise in wellness, pet care, education, and trades
  • Deep respect for relational marketing
  • Based between NYC and Paris — rooted in community

Your work deserves to be found in your city — let’s make it happen.

Rocio Sanchez - SEO expert for local providers

SEO services for local service providers

branding expert

Local SEO audits

Know where you stand.

We run a hyperlocal SEO audit of your visibility and make a plan that fits your goals.

Your neighbors are looking for what you offer — we make sure they find you first.

LGBTQ+ SEO consulting and content strategy

Neighborhood keyword research

Rank where it matters.

Target zip codes, boroughs, and real searches your clients use.

We help your services show up in the exact places you already work.

LGBTQ tech speaker Rocio Sanchez waving

Booking-friendly content plans

Turn visits into bookings.

Clear, welcoming content that invites trust and clicks the “book” button.

Your website becomes a place where real decisions happen.

Can't find the service you're looking for?
Let's figure it out together.

Frequently asked questions

Can SEO really work for local businesses?

Absolutely. Local intent is one of SEO’s biggest strengths — it’s built for you.
Nope. We can build SEO around your homepage, service pages, and FAQ sections.
Yes! We optimize content for every neighborhood you serve — ethically.
It helps you show up alongside (or above) the platforms — and with more personality.
Both. We offer one-time strategy or ongoing support depending on your needs.

How my SEO services works

Connect
with me

We’ll book a 30-minute call to assess your needs and goals.

Audit
& assess

I’ll review your site’s content, structure, and visibility gaps.

Your SEO roadmap

You’ll receive clear action steps tailored to your priorities.

Implement & elevate

DIY with confidence — or hire me to support implementation.

Ready to stop guessing and start ranking?

Let’s map out an SEO plan rooted in clarity, strategy, and long-term impact — not hustle or hype.

Start your SEO journey — and start showing up.

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What happens next? After you submit the form, I’ll personally review your website and reach out within 1–2 business days to schedule your SEO audit kickoff call. From there, I’ll dive into the audit, fix any urgent issues, and send you a detailed roadmap with clear, actionable next steps.

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⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!”Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!”Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!”Sarah Crisp, Queer Social Club

Contact Marketing by Rocio today!

Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.

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