Legal marketing doesn’t have to be aggressive or impersonal. We help small law firms, solo attorneys, and values-led legal professionals attract clients through clear, ethical SEO strategy. With legal SEO, you can:
⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit gave my site a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer.” – Dan Pepitone, Pepitone Law
Skip the noise. Get found by the right clients, with clarity.
You’re not doing it wrong. You’ve been handed strategies that weren’t made for legal professionals. SEO is often loud, salesy, or disconnected from how law firms actually operate.
It’s not your fault if you’ve felt overwhelmed or underwhelmed by results. You need more than traffic. You need trust, clarity, and authority.
At Marketing by Rocio, we bring technical SEO, human-first content, and plain-language strategy to help your law firm show up without shouting.
Whether you’re building something new or refining what’s already there, we’ll help you get seen and stay true to your tone.
Your ideal clients are already searching. Whether it’s “LLC formation” or “contract review lawyer,” people use Google first — your firm should be there.
Referrals are powerful, but unpredictable. SEO gives you consistent visibility, even when word-of-mouth slows down.
Directories aren’t enough. Sites like Avvo or Justia can’t showcase your tone, process, or values. Your site should speak for you.
DIY SEO can be a minefield. Legal professionals need strategy that respects both compliance and personality.
Great lawyering doesn’t always mean great ranking. Even excellent lawyers need SEO systems to compete — ethically and effectively.
I worked with Pepitone Law, a solo NYC-based firm serving therapists and small practices. Dan came to me for an SEO audit — not to win the internet, but to refine what was already working.
We cleaned up URLs, optimized performance, and created a plain-language SEO guide he could actually use. That’s the kind of work I love. My SEO doesn’t bulldoze your tone. It respects it.
Whether you write your own blogs or want them done for you, I’ll meet you where you are — and bring a decade of experience to the table.
Let’s build search strategy that sounds like you and gets you found.
Find what’s holding you back.
We run deep technical audits and prioritize what matters for legal professionals.
From broken links to confusing site structure, we clean up what’s slowing you down.
Optimize without rebuilding.
Whether you’re on Squarespace, WordPress, or something else, we make SEO work with your platform.
No redesigns required — just smart, respectful improvements.
Publish with confidence.
Get blog topics, keyword guidance, or ghostwritten content — all rooted in legal tone and values.
We help your site reflect your professionalism without losing your voice.
You’ll receive clear action steps tailored to your priorities.
DIY with confidence — or hire me to support implementation.
Ready to stop guessing and start ranking?
Let’s map out an SEO plan rooted in clarity, strategy, and long-term impact — not hustle or hype.
Proud co-founder of
Queer digital marketing agency helping you take up space
Email: contact@marketingbyrocio.com Phone: +1 (775) 629-6799
Queer digital marketing agency helping you take up space
Based in New York City and Paris, France – proudly remote and serving clients globally
Proud co-founder of
⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy
⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!” – Dan Pepitone, Pepitone Law
⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club
Prêt·e à faire grandir votre projet avec une stratégie qui reflète votre voix ? Laissez-moi un message ci-dessous, on en parlera.
Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.
