You shouldn’t have to erase your identity to be visible online. We build SEO strategies for BIPOC-owned businesses that honor your tone, culture, and boundaries — while helping you grow sustainably.
⭐️⭐️⭐️⭐️⭐️ “Rocio understood my tone, my boundaries, and my goals. Their SEO work gave me confidence and clarity, not just clicks.” – Oré Akinsanmi, UI/UX Designer
Visibility shouldn’t mean compromise, but it often does.
You’re not doing it wrong. You’ve been navigating systems that weren’t built for your story. Most SEO strategies assume you’ll adopt a generic or neutral tone.
It’s not your fault if visibility feels draining or out of reach. The truth is, your people are looking for you. SEO helps them find you on your terms.
At Marketing by Rocio, we build SEO frameworks rooted in culture, consent, and clarity.
We’re not here to water you down. We’re here to amplify your real voice with strategy that lasts.
Most SEO advice erases cultural nuance. You don’t need to sound like a tech startup — you need to sound like you.
Your audience is searching for someone like you. BIPOC clients and collaborators are looking for culturally aligned businesses. Let’s help them find you.
Being underrepresented in search is structural — not your fault. Our SEO strategies work to close that gap, not exploit it.
You’ve already built trust offline. We’ll help you reflect that credibility online through search-optimized content and structure.
Visibility should feel safe and empowering. We design SEO systems that align with your voice, boundaries, and energy.
As a queer, BIPOC entrepreneur, I know how easy it is to feel like SEO isn’t for us. But I also know what happens when we take up space intentionally and on our terms.
I’ve helped values-led brands in tech, wellness, education, and advocacy grow their reach without sacrificing their truth. With over a decade of experience in SEO and brand messaging, I center cultural awareness, voice preservation, and long-term visibility in every strategy I build.
I’ve worked with LGBTQ+ apps, grassroots organizations, and BIPOC-led collectives — and I bring that same care to entrepreneurs, consultants, and creatives building on their own terms.
You don’t need to go mainstream to be found. Let’s build strategy that reflects who you are — not who you’re told to be.
Protect your voice and tone.
We audit your site for structure, content, and alignment — not just traffic numbers.
It’s about helping your message resonate and rank, without watering anything down.
Be found by your people.
We target keywords your audience is actually using — in your language, your style.
No jargon, no translation needed — just clear, inclusive strategy.
Grow with clarity, not pressure.
Our content and strategy plans are designed to support your energy, not drain it.
You choose the pace — we provide the path.
You’ll receive clear action steps tailored to your priorities.
DIY with confidence — or hire me to support implementation.
Ready to stop guessing and start ranking?
Let’s map out an SEO plan rooted in clarity, strategy, and long-term impact — not hustle or hype.
Proud co-founder of
Queer digital marketing agency helping you take up space
Email: [email protected]Phone: +1 (775) 629-6799
Queer digital marketing agency helping you take up space
Based in New York City and Paris, France – proudly remote and serving clients globally
Proud co-founder of
⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy
⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!” – Dan Pepitone, Pepitone Law
⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club
Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.
