SEO for delivery-only ghost kitchens in NYC

Your brand lives online. From search to checkout, we help ghost kitchens get discovered by hungry New Yorkers searching for your exact flavor.

⭐️⭐️⭐️⭐️⭐️ “After two years running Queer Social Club, I was overwhelmed. Rocio brought strategy, focus, and clarity.” – Sarah Crisp, Queer Social Club

Why ghost kitchens get overlooked in NYC search

Out of sight should not mean out of search.

Most SEO advice is built for dine-in. But your digital presence is your storefront. We treat it that way.

You’re competing on platforms. Let’s build traffic that goes straight to your own site.

SEO isn’t just for blogs and bakeries. It works for delivery-first businesses too.

Delivery apps don’t promote your brand. SEO helps you own your customer journey end to end.

Internal link: See our content for Williamsburg fast-casual restaurants who are scaling visibility beyond DoorDash.

Proudly partnered with community-centered brands like…

Why do ghost kitchens in NYC need SEO

You don’t have a storefront, but you still need foot traffic. SEO is how digital foot traffic finds you.

Your brand should be searchable, not buried in an app list. We optimize so customers Google you and land on your site directly.

Keyword intent matters more than decor. We build SEO for what people are hungry for.

Your audience wants clarity and trust. SEO gives you the space to show what you offer and how it’s made.

Internal link: Learn how we helped a Lower East Side cafe improve delivery-focused discovery.

Dan Pepitone
Dan Pepitone
NYC-based Small Business Lawyer
Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. I’ve already seen measurable increases in visibility and traffic, and now feel equipped to build sustainably. Can’t recommend their SEO services enough!
Nick Fager
Nick Fager
Found of NYC-based queer-affirming therapy practice Expansive Therapy
As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. Coming into the process, we didn't know a lot about SEO strategy, and Rocio was very effective in meeting us where we were and taking our website to the next level. Rocio also taught us many strategies along the way so that we could do SEO improvements ourselves, which felt really generous. It felt like Rocio really wanted to help our company, and delivered very impressive results. Not only have we improved greatly in terms of our rankings, but we now feel like we have a solid grasp on what is needed to keep the momentum going. Highly recommend!!!
Sarah Crisp
Sarah Crisp
Founder of Queer Social Club
After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn't know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy - Rocio was the perfect person for this! Working together has equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building. I plan to hire Rocio again as many times as possible, and recommend MBR to anyone looking for an efficient and creative marketing/branding expert!
Trav Johnson
Trav Johnson
Founder of Queerency
I hired Rocio to help with search engine optimization for my website. Not only was Rocio knowledgeable, thorough, and the utmost professional, but her results speak for themselves: within weeks, my website was the top-ranking search result on Google for crucial keywords related to my subject matter! I highly recommend Rocio and look forward to working with her again in the near future.
Mars Klokow
Mars Klokow
Branding and Design Expert
Rocio’s coaching exceeded my expectations. Rocio didn’t only explain the basics and technicalities of personal branding to me but also took their time to encourage me to show my true colors. Their know-how about building a brand story helped me elevate the communication of the purpose of both my personal and business profile.
Jakub Chour
Jakub Chour
Head of Mobile Marketing at HER app
I liked Rocio’s unique network in the queer business and fashion space, and their ability to communicate within the marketing team environment. It was a great experience, thanks Rocio!

About Rocio, a strategist for behind-the-scenes brilliance

I’ve worked with NYC-based restaurants, fast-casual brands, and solo operators scaling through delivery. I know how invisible it can feel when your kitchen doesn’t have a front window.

With over ten years in SEO, UX strategy, and content development, I help ghost kitchens own their lane online. Whether you’re running one concept or five, I’ll help you build visibility that doesn’t rely on paid ads or third-party platforms.

  • Experience with fast-casual and delivery-first food brands
  • Focused on technical SEO and menu indexing
  • Based in NYC and Paris, serving globally

Internal link: See how fine dining in Midtown uses structure to build search reach.

Rocio Sanchez - SEO for NYC ghost kitchens

SEO services for ghost kitchens in NYC

branding expert

Digital visibility audit

Know where you stand.

We assess your current rankings and visibility across delivery zones.

Then we help you stand out on search, not just apps.

LGBTQ+ SEO consulting and content strategy

Menu keyword optimization

Make your menu more searchable.

From vegan bowls to wings, we optimize content for the meals your people are already craving.

LGBTQ tech speaker Rocio Sanchez waving

Brand-focused SEO support

Build a brand, not just a listing.

We help you define your voice and show up consistently in search.

Internal link: Need ongoing strategy? See how vegan restaurants manage evergreen SEO.

Can't find the service you're looking for?
Let's figure it out together.

Frequently asked questions

What if I operate multiple brands?

No problem. We can build SEO structure that serves multiple URLs and brands.
Yes. Strong SEO brings traffic to your own site so you’re less reliant on apps. Family-owned kitchens have done the same.
No blog needed. We focus on high-impact static content and menus.
Structured and searchable. We create menu schema and design around discoverability.
Most clients see impact in 4 to 8 weeks. Especially with localized keywords.

How my SEO services works

Connect
with me

We’ll book a 30-minute call to assess your needs and goals.

Audit
& assess

I’ll review your site’s content, structure, and visibility gaps.

Your SEO roadmap

You’ll receive clear action steps tailored to your priorities.

Implement & elevate

DIY with confidence — or hire me to support implementation.

Ready to stop guessing and start ranking?

Let’s map out an SEO plan rooted in clarity, strategy, and long-term impact — not hustle or hype.

Start your SEO journey — and start showing up.

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What happens next? After you submit the form, I’ll personally review your website and reach out within 1–2 business days to schedule your SEO audit kickoff call. From there, I’ll dive into the audit, fix any urgent issues, and send you a detailed roadmap with clear, actionable next steps.

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Join other icons and level up your brand

⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!”Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!”Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!”Sarah Crisp, Queer Social Club

Contact Marketing by Rocio today!

Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.

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