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SEO for service-based businesses

Q: What kind of service providers do you work with?

I specialize in working with therapists, lawyers, coaches, doulas, massage therapists, and solo practitioners — especially queer- and POC-led businesses. If your work changes lives, your website should reflect that in Google too.

Q: What’s included in the SEO audit?

Everything you need to know to move forward strategically, not just tech fixes. I look at your site’s structure, performance, content gaps, metadata, schema markup, local SEO factors, and more. You’ll walk away with a clear, prioritized roadmap, even if you don’t hire me after.

Q: Can you help me implement the SEO recommendations?

Yes. After the audit, we can move into done-for-you services like SEO copywriting, keyword strategy, blog planning, and local optimization. You’ll always know what’s happening and why it matters.

Q: What if I’ve already worked with another SEO person?

Cool, but not all SEO is created equal. If you’re still not ranking or don’t understand what was done, it might be time for a fresh start. I’m not here to shade your last hire — I’m here to move things forward.

Q: How do I get started?

Start with the SEO audit. Fill out the contact form and I’ll follow up to make sure we’re a fit. Q2 spots are limited, so if you’ve been thinking about it — this is your sign.

SEO services that actually work — for therapists, coaches, doulas, lawyers, and more

You’re not invisible because you’re underqualified — you’re invisible because your SEO isn’t working.

And no, you don’t need to become an algorithm expert to change that. You need clarity, a strategy rooted in your actual goals, and someone who gives a damn about how you show up online.

That’s where Marketing by Rocio comes in.

⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. Not only have we improved greatly in terms of our rankings, but we now feel like we have a solid grasp on what is needed to keep the momentum going. Highly recommend!!!” – Nick Fager, Expansive Therapy

What makes my SEO work different?

There’s a lot of SEO noise out there. You’ve probably heard that “SEO takes time” — and that’s true. But waiting six months without a plan? That’s denial.

Marketing by Rocio works with values-aligned service providers — LGBTQ+ and POC-led businesses, solo practitioners, and small agencies — who are ready to build search visibility that reflects the depth of their work.

Our process starts with a comprehensive audit. From there, we scale into intentional strategy, content, and implementation — no fluff, no overpromises.

Step one: The SEO audit

This is the foundation of everything. If you’ve never had your website audited for SEO, this is your starting point. Every single Marketing by Rocio client begins here.

The SEO audit covers:

Site architecture & crawlability
Technical SEO & loading issues
Keyword targeting & content gaps
Metadata, headings, schema markup
Competitor analysis & local SEO signals

You’ll get a detailed walkthrough, not a PDF you’ll never read. And a custom roadmap — whether you continue working with us or not.

See the SEO audit in action.

SEO audit & strategic refinement for Pepitone Law

Comprehensive SEO partnership for Expansive Therapy

Ready to stop guessing and start ranking?

Book your SEO audit now and get a personalized roadmap —
plus real fixes for what’s dragging your site down.

Done-for-you SEO strategy and implementation

If your small business site has already been audited and you’re ready to move forward, we offer done-for-you services tailored to your business needs. This could include:

Blog & service page SEO copywriting
Keyword strategy & content planning
Local SEO setup (Google Business Profile, schema)
Ongoing technical & on-page SEO improvements

You get the work done with you, not dumped on you.
This is collaborative, strategic SEO — grounded in context, not checklists.

Examples of SEO in motion

SEO & web dev for petsitting business

Rocio sitting and writing with text on the image reading "Read my copywriting work on HER"

SEO blog copywriting for LGBTQ+ dating app

How our SEO services service works

Audit

A comprehensive site audit to uncover what’s helping — and what’s silently hurting — your search visibility.

Strategy

A custom, data-backed roadmap built around your goals, ideal clients, and competitive edge.

Implement

From technical fixes to content optimization, I roll up my sleeves and make the necessary changes.

Support

Ongoing guidance and execution — whether you need full-service help or want to DIY with direction.

Who are this SEO services for?

These services are designed for you if:

You’re a service provider (therapist, coach, lawyer, doula, massage therapist, etc.)
You’ve got a website, but you’re not getting found
You’re plateauing and ready for sustainable traffic
You believe in ethical business, inclusive marketing, and real relationships

And it’s not for you if:

You expect SEO to “fix” a broken offer or brand
You’re looking for overnight results
You want to “hack” your way to page one with zero content

What clients say about our SEO services

Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. I’ve already seen measurable increases in visibility and traffic, and now feel equipped to build sustainably. Can’t recommend their SEO services enough!

As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. Coming into the process, we didn't know a lot about SEO strategy, and Rocio was very effective in meeting us where we were and taking our website to the next level. Rocio also taught us many strategies along the way so that we could do SEO improvements ourselves, which felt really generous. It felt like Rocio really wanted to help our company, and delivered very impressive results. Not only have we improved greatly in terms of our rankings, but we now feel like we have a solid grasp on what is needed to keep the momentum going. Highly recommend!!!

I hired Rocio to help with search engine optimization for my website. Not only was Rocio knowledgeable, thorough, and the utmost professional, but her results speak for themselves: within weeks, my website was the top-ranking search result on Google for crucial keywords related to my subject matter! I highly recommend Rocio and look forward to working with her again in the near future.

Why work with Marketing by Rocio?

You’ll get an SEO partner who:

Speaks plainly and honestly (and yes, swears a little)
Doesn’t pretend SEO is magic
Builds strategy with emotional intelligence and cultural awareness
Works almost exclusively with LGBTQ+, POC, and women-led service businesses
Has actual receipts

You’re here to be found by the people who already need you, so why wait?

FAQs about SEO services for service providers

Do I really need SEO if I already have a website?

Yes. A website without SEO is like a storefront with no sign — no one’s walking in unless they already know you. SEO helps your dream clients find you without having to rely on social media or ads every damn day.

What kind of service providers do you work with?

I specialize in working with therapists, lawyers, coaches, doulas, massage therapists, and solo practitioners — especially queer- and POC-led businesses. If your work changes lives, your website should reflect that in Google too.

How long does SEO take to show results?

SEO is a long game. Most clients start seeing meaningful traction between 3–6 months. But the earlier we start, the sooner you stop relying on short-term traffic spikes and start building real visibility.

What’s included in the SEO audit?

Everything you need to know to move forward strategically, not just tech fixes. I look at your site’s structure, performance, content gaps, metadata, schema markup, local SEO factors, and more. You’ll walk away with a clear, prioritized roadmap, even if you don’t hire me after.

Can you help me implement the SEO recommendations?

Yes. After the audit, we can move into done-for-you services like SEO copywriting, keyword strategy, blog planning, and local optimization. You’ll always know what’s happening and why it matters.

Is SEO worth it for small service businesses?

Absolutely. If you’re tired of chasing referrals or playing the social media game 24/7, SEO gives you a long-term, organic pipeline of clients who are already searching for exactly what you offer.

What if I’ve already worked with another SEO person?

Cool, but not all SEO is created equal. If you’re still not ranking or don’t understand what was done, it might be time for a fresh start. I’m not here to shade your last hire — I’m here to move things forward.

How do I get started?

Start with the SEO audit. Fill out the contact form and I’ll follow up to make sure we’re a fit. Q2 spots are limited, so if you’ve been thinking about it — this is your sign.

I see you're an LGBT-owned business – what does that mean for me?

It means you’re working with someone who understands the importance of visibility, equity, and inclusive growth. At Marketing by Rocio, I build strategies that reflect your values, speak to real communities, and help you take up space in the digital world authentically.

Whether you’re queer yourself, an ally, or simply care about working with thoughtful professionals who lead with integrity, you’ll get strategy rooted in inclusion.