Custom schema markup for local service providers

Get found. Get trusted. Get clicked.

If you’re a lawyer, consultant, therapist, or local business offering services—Google needs to understand what you do, where you do it, and why you’re credible.

I’ll implement clean, customized schema on your site—so you stand out in search, show up in rich results, and build instant trust.

 

⭐️⭐️⭐️⭐️⭐️ “I’m very impressed with the improvement, and you’ve also really taught us a lot about SEO… Definitely seems like our work in this area is paying off!” – Nick Fager, Expansive Therapy

What is schema markup?

Schema markup is a type of structured data that tells search engines what your content means—not just what it says.

It helps Google clearly identify your business, services, location, and expertise.

When it’s implemented correctly, it makes you eligible for rich results like service listings, FAQs, star ratings, and more.

Why your local service business needs schema

Most local businesses either skip schema markup entirely or use outdated plugins that don’t reflect what they actually do. That means Google misses critical info—like where you’re located, what you offer, and why you’re trustworthy.

I implement clean, custom schema—written and tailored to your business—so you show up stronger in search, especially for local clients ready to book.

Trav Johnson
Trav Johnson
Founder of Queerency
I hired Rocio to help with search engine optimization for my website. Not only was Rocio knowledgeable, thorough, and the utmost professional, but her results speak for themselves: within weeks, my website was the top-ranking search result on Google for crucial keywords related to my subject matter! I highly recommend Rocio and look forward to working with her again in the near future.
Nick Fager
Nick Fager
Co-founder of Expansive Therapy
This is all really fantastic, thank you, Rocio!! Definitely seems like our work in this area is paying off!” I’m very impressed with the improvement, and you’ve also really taught us a lot about SEO… overall feeling really good about where things are and building on this momentum.

What’s included in your schema setup

✓  LocalBusiness schema
Tells Google exactly who you are, where you’re located, and what you do—key for showing up in local search and maps.

✓  Service schema
Makes your services easier to understand (and index), increasing your chances of appearing for specific search terms.

✓  FAQ schema
Lets you show frequently asked questions right in search—great for visibility and trust.

✓ Article or blog schema 
Helps Google identify your content as high-quality information, increasing visibility in AI summaries and search.

✓ Person schema (if relevant)
Adds trust signals by connecting your name, credentials, and expertise to your business.

Every site is different—so I tailor your schema to your
actual content and platform
.

Who is this schema markup service for?

You’re a therapist, lawyer, or consultant running a local or service-based business—and you want to be easier to find in Google.. Business Owner
You work directly with people, not products, and showing up in search helps the right clients find you faster and trust you sooner. Confused Marketer
You’re on WordPress, Webflow, or Squarespace—and you want schema implemented the right way, without plugins or tech headaches. Marketing Strategist
Your website is slow, not ranking, or has technical issues that you don’t know how to fix. Frustrated Website Owner

Packages & pricing

Main Pages Setup

Schema for the core pages that matter most:

  • Homepage

  • About
  • Contact
  • I’ll implement LocalBusiness, Service, and optional Person schema—everything needed to build trust and visibility in local search.

$495 investment
📅 Delivered in 7 days

Full Schema Setup

For service businesses ready to fully optimize their site for local SEO and rich results. Includes:

  • Everything from Main Pages

  • Up to 3 additional service or FAQ pages

  • Optional blog or Article schema

  • Site-specific customizations based on your content

$795 investment
Best for growing practices or multi-service providers

Extra Page Add-On

Need schema added to more pages later?

This add-on is perfect for:

  • New blog posts

  • Services you launch later

  • FAQs or testimonials

You’ll get the same level of customization, clean code, and placement support—just scoped for individual pages when you need them.

$125/page investment

Frequently asked questions about SEO audits

Do I really need schema markup?

Yes—especially if you’re a local service provider. Schema helps search engines actually understand your business, services, and location. Without it, you’re leaving visibility and trust on the table.

Not directly—but it helps Google interpret your site better, which supports rankings. More importantly, schema can improve how you appear in results (rich snippets, FAQs, services), which leads to higher click-through rates.

Local businesses benefit the most, but schema helps anyone whose site needs clearer communication with Google. That said, if you’re based in a specific area and want more leads from local search—you’re the perfect fit.

Probably. Plugins are generic. They often apply incomplete, duplicated, or outdated schema that Google ignores—or worse, penalizes. I write clean, custom schema that actually reflects your business.

I can directly implement schema on WordPress, Webflow, and Squarespace. If you’re using something else, I can write the schema and give your dev or designer clear instructions to add it.

Yes! Schema is just one part of my SEO stack. If you’re interested in audits, consulting, or long-term strategy, reach out here].

You don’t have to! I’ll audit your site, recommend what fits best, and implement only what’s actually useful for your content and goals.

Yes—if you’re on a supported CMS, I’ll place it directly for you. No plugins or extra tools needed.

Not with me. I implement schema cleanly in the head or body—depending on your setup—and double-check that everything validates properly. If you’re working with a dev or designer, I’ll guide them too.

Yes—this is a one-time setup. If you want to add schema to new content or pages later, you can book the Extra Page Add-On whenever you need.

I’ll validate every schema install through Google’s Structured Data Testing Tool and Rich Results Test. I also recommend monitoring it via Google Search Console to see rich results roll in.

Schema helps all major search engines—not just Google. Bing, DuckDuckGo, and others use it to better understand your site. It also supports AI tools and voice assistants.

 
 
 

7 days from start to finish. If I need anything from you (like access or clarification), I’ll reach out early.

It means you’re working with someone who understands the importance of visibility, equity, and inclusive growth. At Marketing by Rocio, I build strategies that reflect your values, speak to real communities, and help you take up space in the digital world authentically.

Whether you’re queer yourself, an ally, or simply care about working with thoughtful professionals who lead with integrity, you’ll get strategy rooted in inclusion, not just algorithms.

Ready to show up stronger in search?

Get custom schema added to your site—implemented by an SEO pro who actually gets it.

Book your markup setup below

Investment starts at $495 USD

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Once you submit the form, I’ll personally review your website and follow up within 1–2 business days. If you’re booking schema setup, I’ll confirm your details, get access (if needed), and handle everything directly.

From there, your schema will be written, validated, and implemented—cleanly and correctly—within 7 days. You’ll also get a quick confirmation of what’s been added, how to monitor results, and what to do next (if anything).

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⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!”Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!”Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!”Sarah Crisp, Queer Social Club

Contact Marketing by Rocio today!

Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.

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