Want a web designed like this? Then let’s talk →
After a month of using Rover and Pawshake to find petsitting clients in Paris, I knew I wanted more independence—and fewer fees. In March 2025, I launched Paris Petsitter, a solo-run, bilingual pet care service designed to serve both locals and expats across northern Île-de-France.
The goal? Full creative and operational control, with a lean, SEO-forward platform that could grow with me.
So I built it from scratch.
The scope included:
All of this was built for under €60 total—and within the first day of launch, I booked my first client through the site (hello, Monsieur Paupiette 🐾).
See the web design for yourself in the gallery below.
This was a strategic experiment in lean, bilingual SEO and local visibility for a service-based microbusiness. As a solo operator, I wanted to prove that it was possible to build credibility, attract clients, and rank locally without spending a single euro on advertising or paid tools.
Every decision was rooted in that constraint:
More than anything, this project was about showing what’s possible when you blend resourcefulness, strategy, and care — for both the humans and animals involved.
Within the first 24 days of launching Paris Petsitter, I tracked performance using Google Search Console to evaluate the SEO strategy in real time.
Comparing the first 12 days (March 9–21) to the following 12 days (March 22–April 3), I saw:
This early traction confirms that the bilingual SEO foundation, clean site architecture, and local keyword targeting are starting to gain visibility—without a single euro spent on ads.
See the results for yourself in the gallery below!
Want SEO results like these for your small local business? Reach out. →
 | Karine P. 🔗Pet parent of Twist, the orange cat of Paris 19“Congratulations on the launch of your website — it’s really well done, and I saw my sweet Twist featured 🥰 I’ll absolutely book with you again!” |
 | Rocio S. 🔗Web developer, SEO strategist, & petsitter-in-residence“This project was an experiment in building lean and local. I wanted to prove to myself that a DIY, SEO-optimized, multilingual business site could be done affordably, and I’m proud of what I pulled off.” |
SEO copywriting
Local SEO
Website strategy
Bilingual UX writing
Custom WordPress Development
Content Architecture & Copywriting
Blog strategy
Google My Business setup & optimization
Google Search Console + Analytics integration
Cybersecurity configuration
SEO audit
Rocio Sanchez
Web developer,
SEO expert
Proud co-founder of
Queer digital marketing agency helping you take up space
Email: [email protected] Phone: +1 (775) 629-6799
Queer digital marketing agency helping you take up space
Based in New York City and Paris, France – proudly remote and serving clients globally
Proud co-founder of
⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy
⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!” – Dan Pepitone, Pepitone Law
⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club
Prêt·e à faire grandir votre projet avec une stratégie qui reflète votre voix ? Laissez-moi un message ci-dessous, on en parlera.
Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.
