As an SEO project manager at Marketing by Rocio, I juggle multiple roles. Keeping my skills as an SEO copywriter up to date is essential, even when time is limited due to project management, business administration, and other marketing activities.
From January 2023 to December 2024, I wrote for the HER queer dating app, which allowed me to actively exercise my copywriting skills, bringing this expertise to all my clients. Visit 🌐
my author page on the HER blog 🌐 to read my work.
Every SEO-optimized article written for the HER blog must resonate with HER’s diverse and vibrant audience, primarily comprising queer women, nonbinary individuals, trans, and gender non-conforming people. These individuals seek content that is informative, empowering, reflective of their experiences, and supportive of their journeys. My goal is to ensure this comes across in all the content I write.
HER sought SEO-optimized, high-quality blog content that felt personal and relevant to its community. I was tasked with generating multiple posts per week — all while staying aligned with HER’s voice, values, and search engine goals. Topics ranged from queer fashion to ADHD-friendly dating advice.
The result: A sustainable, repeatable content workflow that allowed me to publish between 2–5 SEO-optimized blog posts per week — without compromising on quality, brand voice, or organic reach.
For 12 months in 2023, and for a few months in late 2024, I worked as a contributing writer and SEO strategist. Each week, I researched and delivered 2–5 blog posts, applying keyword strategy, competitor research, and editorial structure to improve both ranking and readability.
When writing, I focused on:
Across the 40 articles I wrote, my topics of expertise included:
Several of the articles I wrote for HER’s blog performed above average in terms of user engagement and traffic. Here are some standout metrics:
These metrics showcase how thoughtful, SEO-informed content can drive traffic, sustain user interest, and reflect a brand’s voice — especially for a niche, underserved audience.
Need queer-centered SEO copywriting for your brand? Let’s talk →
 | Daniela Ochoa-BravoFormer Content Manager, HER app“Rocio consistently demonstrates exceptional communication skills, ensuring clarity and coherence in all written deliverables. Their commitment to meeting deadlines is commendable, and I appreciate the meticulous attention to detail evident in every piece of work they create. It is a pleasure to work with Rocio, and I wholeheartedly endorse them for any writing and marketing projects that require precision, reliability, and a strategic approach to content creation.” |
 | Jakub (Kuba) ChourMobile Growth & Revenue Optimization Lead, HER app“I liked Rocio’s creative and diligent approach to affiliate marketing, their unique network in the queer business and fashion space, and their ability to communicate within the marketing team environment. It was a great experience, thanks Rocio!” |
SEO copywriting
Blog strategy
Content writing
Rocio Sanchez
Copywriter,
SEO strategist
Proud co-founder of
Queer digital marketing agency helping you take up space
Email: [email protected] Phone: +1 (775) 629-6799
Queer digital marketing agency helping you take up space
Based in New York City and Paris, France – proudly remote and serving clients globally
Proud co-founder of
⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy
⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!” – Dan Pepitone, Pepitone Law
⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club
Prêt·e à faire grandir votre projet avec une stratégie qui reflète votre voix ? Laissez-moi un message ci-dessous, on en parlera.
Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.
