As an SEO project manager at Marketing by Rocio, I juggle multiple roles. Keeping my skills as an SEO copywriter up to date is essential, even when time is limited due to project management, business administration, and other marketing activities. From January 2023 to December 2024, I wrote for the HER queer dating app, which allowed me to actively exercise my copywriting skills, bringing this expertise to all my clients.Visit 🌐 my author page on the HER blog 🌐 to read my work.Every SEO-optimized article written for the HER blog must resonate with HER’s diverse and vibrant audience, primarily comprising queer women, nonbinary individuals, trans, and gender non-conforming people. These individuals seek content that is informative, empowering, reflective of their experiences, and supportive of their journeys. My goal is to ensure this comes across in all the content I write.
HER sought SEO-optimized, high-quality blog content that felt personal and relevant to its community. I was tasked with generating multiple posts per week — all while staying aligned with HER’s voice, values, and search engine goals. Topics ranged from queer fashion to ADHD-friendly dating advice.
The result: A sustainable, repeatable content workflow that allowed me to publish between 2–5 SEO-optimized blog posts per week—without compromising on quality, brand voice, or organic reach.
For 12 months in 2023, and for a few months in late 2024, I worked as a contributing writer and SEO strategist. Each week, I researched and delivered 2–5 blog posts, applying keyword strategy, competitor research, and editorial structure to improve both ranking and readability.
When writing, I focused on:
Across the 40 articles I wrote, my topics of expertise included:
Several of the articles I wrote for HER’s blog performed above average in terms of user engagement and traffic. Here are some standout metrics:
These metrics showcase how thoughtful, SEO-informed content can drive traffic, sustain user interest, and reflect a brand’s voice — especially for a niche, underserved audience.
Need queer-centered SEO copywriting for your brand? Let’s talk →
 | Daniela Ochoa-BravoFormer Content Manager, HER app“Rocio consistently demonstrates exceptional communication skills, ensuring clarity and coherence in all written deliverables. Their commitment to meeting deadlines is commendable, and I appreciate the meticulous attention to detail evident in every piece of work they create. It is a pleasure to work with Rocio, and I wholeheartedly endorse them for any writing and marketing projects that require precision, reliability, and a strategic approach to content creation.” |
 | Jakub (Kuba) ChourMobile Growth & Revenue Optimization Lead, HER app“I liked Rocio’s creative and diligent approach to affiliate marketing, their unique network in the queer business and fashion space, and their ability to communicate within the marketing team environment. It was a great experience, thanks Rocio!” |
SEO copywriting
Blog strategy
Content writing
Rocio Sanchez
Copywriter,
SEO strategist
Proud co-founder of
Queer digital marketing agency helping you take up space
©2023 Marketing by Rocio
Queer digital marketing agency helping you take up space
©2023 Marketing by Rocio
Proud co-founder of
I kicked off my 10+ years of marketing experience in the fashion industry. I even wrote a whole master’s thesis on queer fashion. Now I produce and host a podcast about it!
