Need an SEO audit that doesn’t mess with your tone? Let’s talk →
In early 2025, small business lawyer Dan Pepitone approached me to conduct a professional SEO audit. Based in NYC, his boutique legal practice provides guidance for therapists and private practices, and his online presence was strong—but could be improved. With a history of solid content and high visibility for terms like “PLLC formation,” he wanted a clear-eyed, expert evaluation of his performance and positioning.
What he needed: an audit and an actionable, human-centered SEO strategy that wouldn’t flatten his voice or feel too “marketing-y.”
The scope included:
Rather than overhauling everything at once, I focused on high-impact, sustainable changes that aligned with Dan’s goals: improving visibility for PLLC-related searches, cleaning up site structure, and boosting overall site health without disrupting his clean, professional aesthetic.
Here’s what I tackled:
/guides-law-advice
to /legal-guides
and implemented 301 redirects to maintain traffic flow./legal-guides/new-york-independent-contractor-law
).
Implementation for Pepitone Law’s SEO overhaul began in late January 2025 with the setup of Google Search Console and an initial technical audit. Key improvements were rolled out between February and March—including URL cleanup, sitemap resubmission, and site speed enhancements.
Now that we’ve tracked performance for 49 days post-implementation (March 17 – May 4, 2025), the results show strong early momentum:
Need SEO results like these? Let’s talk →
![]() | Dan Pepitone 🔗Small Business Lawyer“This is amazing! Thanks so much, Rocio!” |
Technical SEO audit
Search visibility analysis
Keyword & content strategy consulting
SEO style guide development
Google Search Console setup & analysis
Google Analytics setup
Rocio Sanchez
SEO expert
Queer digital marketing agency helping you take up space
Email: [email protected]Phone: +1 (775) 629-6799©2023 Marketing by Rocio
Queer digital marketing agency helping you take up space
Based in New York City and Paris, France – proudly remote and serving clients globally
©2023 Marketing by Rocio
Email: [email protected]
Phone: +1 (775) 629-6799
⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!” – Nick Fager, Expansive Therapy
⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!” – Dan Pepitone, Pepitone Law
⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!” – Sarah Crisp, Queer Social Club
Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.