TransTech Social Enterprises partnered with me to lead a LinkedIn coaching series for LGBTQ+ professionals, focusing on personal branding, profile optimization, and inclusive job search strategies.Organized by TransTech Social Enterprises, G.R.O.W. is a talent-cultivation program that seeks to reach those in our community who are marginalized and often not centered in career readiness programs.TransTech sought out a LinkedIn expert to lead discussions on improving their members’ LinkedIn profiles and providing actionable steps to create an outstanding profile and present themselves effectively on LinkedIn.Often, people in the LGBT community fear being “out” on LinkedIn due to job security concerns. TransTech aimed to find someone who understood the unique struggles of LGBT individuals in the workforce but could also empower them to be visible and achieve their career goals.
Since 2023, I’ve led two cohorts per year, reaching over 100 members in total. Each 3-hour workshop covers:
– Mindset and confidence-building for LGBTQ+ individuals on LinkedIn
– Connection-building strategies rooted in psychological safety
– How to craft a standout profile that reflects identity and professionalism
– Content strategy and digital visibility tips
After the group sessions, I offer individual LinkedIn consultations for G.R.O.W. participants. These tailored sessions help clients—from nonprofit fundraisers to tech designers—align their profiles with evolving career goals while staying true to their values.
Their industries range from graphic design, fundraising, and NGOs to education.
These consultations provide personalized advice on how to reliably improve their profiles while balancing their day-to-day lives. LinkedIn is just a tool and not the end-all-be-all; it needs to work with people’s lives, and my clients understand that.
Here’s a look at some of the materials I developed for the TransTech G.R.O.W. LinkedIn workshop series. These slides, tailored specifically for trans and gender-diverse professionals, highlight key takeaways on personal branding, safety, profile optimization, and digital networking strategies. Each asset was designed to be both practical and affirming—centering real lives, not just job titles.
Want a workshop like this for your org? Let’s talk →
 | Ambrose Trataris 🔗NGO Fundraising Expert | Arts Advocate | Entrepreneur“Rocio was a wonderful resource in leveraging my use of LinkedIn and other online tools to support my job search. They gave me a lot of useful feedback, checked in regularly around my capacity for action items they were suggesting, and really connected with me and my goals. I would definitely recommend connecting with Rocio!” |
 | Oré Akinsanmi 🔗UI/UX Designer“Rocio provided me with expert guidance on navigating LinkedIn while staying true to myself. Previously overwhelmed by social networks, Rocio’s insights have boosted my confidence in presenting myself authentically online. Their advice on freelancing and lead generation is invaluable, and I’m eager to apply it in my career. Whether through one-on-one sessions or attending Rocio’s courses, I highly recommend tapping into their expertise for a fresh perspective on leveraging LinkedIn.” |
 | Javi Ramos 🔗EdTech Specialist“Rocio was an excellent presenter for the TransTech Social G.R.O.W. program, sharing their expertise with the LGBT community on personal branding on LinkedIn. I also had a 1-on-1 LinkedIn consultation with Rocio and they were knowledgeable, encouraging, and helpful, especially in areas where I felt stuck and unsure of what direction to go in.” |
| Joshua Rosario King 🔗Inclusive Leader| Experienced Customer Service| Workplace Diversity and Inclusion Advocate“Rocio profoundly understands Search Engine Optimization (SEO) and LinkedIn profile enhancement. Their ability to analyze and implement SEO strategies has significantly improved my web presence, leading to better search rankings and increased traffic. Moreover, Rocio’s insights into LinkedIn profile optimization have been invaluable. They have a keen eye for detail and a strategic approach to personal branding, which has helped polish my profile, resulting in greater professional visibility and opportunities.”
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LinkedIn Marketing
LinkedIn Consultation
Workshop Facilitation
Speaking
Rocio Sanchez
Workshop facilitator,
coach, and LinkedIn expert
Proud co-founder of
Queer digital marketing agency helping you take up space
©2023 Marketing by Rocio – Website by Studio Obacht
Queer digital marketing agency helping you take up space
©2023 Marketing by Rocio
Proud co-founder of
I kicked off my 10+ years of marketing experience in the fashion industry. I even wrote a whole master’s thesis on queer fashion. Now I produce and host a podcast about it!
