Portfolio

An in-depth SEO audit for Pepitone Law, a mental health-focused legal practice in New York. We improved keyword alignment, clarified search appearance, and reinforced visibility for PLLC formation searches—without compromising the brand’s thoughtful tone.
Between 2022 and 2024, I spoke at multiple LWT Squad summits, offering solo talks and workshops on AI-powered SEO, LinkedIn strategy, and ethical digital marketing. These sessions helped sharpen my thought leadership while making digital strategy more accessible to queer technologists and entrepreneurs.
A solo-run, bilingual pet care business launched in the Paris region—Paris Petsitter blends local SEO, personal branding, and zero-overhead web strategy for maximum impact. Here’s how I built it from scratch.
A brand voice deep-dive and 12-month marketing strategy designed to help Queer Social Club scale with integrity. We aligned their messaging, monetization model, and mission—centering queer community and accessibility every step of the way.
Organic search impressions jumped from 106K to 301K, and clicks increased by 71% after a full-scale SEO overhaul for Expansive Therapy. From indexing 40+ unlisted therapist pages to optimizing clinical blog content, this case study shows how targeted strategy drives long-term growth.
From 2023–2024, I wrote SEO-optimized blog content for the HER dating app—covering LGBTQ+ identity, relationships, and tech. This project sharpened my voice, grew organic traffic, and brought queer digital strategy to one of the world’s most visible queer platforms.
I developed LinkedIn content strategy and profile frameworks for TransTech’s LGBTQ+ talent program—helping members show up safely and confidently online while strengthening their professional presence.

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⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!”Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!”Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!”Sarah Crisp, Queer Social Club

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