Portfolio

Technical SEO audit for Pepitone Law

An in-depth SEO audit for Pepitone Law, a mental health-focused legal practice in New York. We improved keyword alignment, clarified search appearance, and reinforced visibility for PLLC formation searches—without compromising the brand’s thoughtful tone.
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Public speaking for LGBTQ+ tech events: LWT Squad (2022-2024)

Between 2022 and 2024, I spoke at multiple LWT Squad summits, offering solo talks and workshops on AI-powered SEO, LinkedIn strategy, and ethical digital marketing. These sessions helped sharpen my thought leadership while making digital strategy more accessible to queer technologists and entrepreneurs.
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Overlay image featuring a sleeping orange-and-white cat on a cushion next to a window. Text reads “Paris Petsitter” alongside “Local SEO, Bilingual UX, Web dev,” highlighting the SEO and web development services provided. Includes a playful illustrated cat logo in blue.

Website & SEO for Paris Petsitter: Launching a solo pet sitting business in France

A solo-run, bilingual pet care business launched in the Paris region—Paris Petsitter blends local SEO, personal branding, and zero-overhead web strategy for maximum impact. Here’s how I built it from scratch.
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Queer Social Club website homepage featuring the phrase “Join the Club” in bold lettering, set against a sky backdrop with playful black-and-purple branding.

Crafting a clear brand voice for Queer Social Club

A brand voice deep-dive and 12-month marketing strategy designed to help Queer Social Club scale with integrity. We aligned their messaging, monetization model, and mission—centering queer community and accessibility every step of the way.
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Comprehensive SEO partnership for Expansive Therapy

Organic search impressions jumped from 106K to 301K, and clicks increased by 71% after a full-scale SEO overhaul for Expansive Therapy. From indexing 40+ unlisted therapist pages to optimizing clinical blog content, this case study shows how targeted strategy drives long-term growth.
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Rocio sitting and writing with text on the image reading "Read my copywriting work on HER"

SEO blog copywriting for LGBTQ+ dating app

From 2023–2024, I wrote SEO-optimized blog content for the HER dating app—covering LGBTQ+ identity, relationships, and tech. This project sharpened my voice, grew organic traffic, and brought queer digital strategy to one of the world’s most visible queer platforms.
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LinkedIn expertise for TransTech Social Enterprises

I developed LinkedIn content strategy and profile frameworks for TransTech’s LGBTQ+ talent program—helping members show up safely and confidently online while strengthening their professional presence.
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Proud co-founder of

Queer digital marketing agency helping you take up space

©2023 Marketing by Rocio

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Queer digital marketing agency helping you take up space

©2023 Marketing by Rocio

Sitemap | Privacy Policy

Proud co-founder of

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The Queer Fashion
Business Podcast

I kicked off my 10+ years of marketing experience in the fashion industry. I even wrote a whole master’s thesis on queer fashion. Now I produce and host a podcast about it! 

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