Portfolio

Website & SEO for Paris Petsitter: Launching a solo pet sitting business in France

A solo-run, bilingual pet care business launched in the Paris region—Paris Petsitter blends local SEO, personal branding, and zero-overhead web strategy for maximum impact. Here’s how I built it from scratch.

Crafting a clear brand voice for Queer Social Club

A brand voice deep-dive and 12-month marketing strategy designed to help Queer Social Club scale with integrity. We aligned their messaging, monetization model, and mission—centering queer community and accessibility every step of the way.

Comprehensive SEO partnership for Expansive Therapy

Organic search impressions jumped from 106K to 301K, and clicks increased by 71% after a full-scale SEO overhaul for Expansive Therapy. From indexing 40+ unlisted therapist pages to optimizing clinical blog content, this case study shows how targeted strategy drives long-term growth.

SEO blog copywriting for LGBTQ+ dating app

From 2023–2024, I wrote SEO-optimized blog content for the HER dating app—covering LGBTQ+ identity, relationships, and tech. This project sharpened my voice, grew organic traffic, and brought queer digital strategy to one of the world’s most visible queer platforms.

LinkedIn expertise for TransTech Social Enterprises

I developed LinkedIn content strategy and profile frameworks for TransTech’s LGBTQ+ talent program—helping members show up safely and confidently online while strengthening their professional presence.

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