The LGBTQ+ digital marketing agency
Wonder if you’ll ever have the resources to stand out in a society that casts us aside? You have an amazing product or service, and you want to reach the right people, but don’t have the marketing knowledge to execute a strategy? I’m your person, and my agency is for you.
Marketing by Rocio was born out of the belief that queer and BIPOC entrepreneurs deserve more than generic marketing — they deserve strategy that reflects who they are and where they’re going.
Trusted by LGBTQ+ entrepreneurs across NYC, Amsterdam, and beyond.
Our story
The LGBTQ+ community has survived for so long, because we are exactly that: a community, and a community sustains itself. It shares resources. It lifts others and so the others who we’ve lifted up can raise others as well. That is the vision behind Marketing by Rocio.I chose to be a digital marketer who helps LGBT+ entrepreneurs and entrepreneurs of color because I couldn’t imagine my life in the corporate environment, when I wanted to help my communities more than anything.
With a bachelor’s degree in Marketing and Communications from the Fashion Institute of Technology and a master’s degree in fashion studies from Parsons Paris, I’m constantly expanding my network of awesome LGBT+ creatives, entrepreneurs, and humans. This is how I intend to contribute to my communities that have sacrificed so much, just so that you and I could be here.
I’ve worked with amazing companies that have seen me for who I am and valued me for what I am worth. That transformation can happen to you too. A simple brand message, with true substance behind it, can go a long way.
I could never have imagined facing my disillusionment with the world by diving head first into a growing robust community such as the one of queer professionals, leaders, business owners, and so much more. I’m making the best of this moment, by sharing my skills and vision, and recruiting team members who share the same values.
And you? Do you feel disillusioned with the world we live in and want to help others with your awesome product or service? Let me help you with a queer-ass brand strategy; let me tell you where you need to be, and guide your team on how to execute in a sustainable way. What do you say?
Our collaborators
Did you know ...?
Our related projects
BGLBC Business Chamber
As a LGBT Business Enterprise, certified by the National Gay and Lesbian Chamber of Commerce, I know firsthand how being a part of this kind of chamber of commerce can be helpful, to the point that I co-founded the Gay and Lesbian Business Chamber for the BeNeLux (Belgium, Netherlands, Luxembourg) region. Are you an LGBTQ+ business owner based in the BeNeLux region?
Transition of Style Podcast
After writing a master’s thesis on queer fashion, it was difficult to find any professional space for me to be a marketer for an under-resourced space like queer fashion business. So, I reached out to my network of queer fashion business leaders and launched a podcast about their unique contributions to the fashion industry. Listen now!
Queer Entrepreneurs Club Amsterdam
As an Amsterdam-based business owner, sharing resources with the local community of queer entrepreneurs was one of my first priorities when I moved to the Netherlands. Now we’re running 60+ members strong, with regular workshops and IRL meetings. Are you an Amsterdam-based freelancer or business owners?
Frequently asked questions
Why did you start Marketing by Rocio?
After years in traditional marketing spaces, I saw how often LGBTQ+ and BIPOC voices were overlooked or misunderstood. I started this agency to help values-led founders show up online with clarity, strategy, and pride.
What makes your approach different from other marketing consultants?
My approach blends lived experience, strategic marketing expertise, and cultural fluency. I don’t do cookie-cutter tactics — I design visibility plans rooted in your voice, your audience, and your mission.
Do you only work with LGBTQ+ or DEI-focused brands?
Not exclusively, but I do specialize in working with queer, BIPOC, and values-aligned founders who are building something intentional. If you value equity and authentic storytelling, we’ll work well together.
What’s it like to work with you?
Collaborative, affirming, and action-oriented. I guide clients through clarity sessions, strategy planning, and done-for-you implementation depending on their needs and stage of business.
Read our latest client stories
SEO audit & strategic refinement for Pepitone Law
An in-depth SEO audit for Pepitone Law, a mental health-focused legal practice in New York. We improved keyword alignment, clarified search appearance, and reinforced visibility for PLLC formation searches—without compromising the brand’s thoughtful tone.
Public speaking at LGBTQ+ tech events
Between 2022 and 2024, I spoke at multiple LWT Squad summits, offering solo talks and workshops on AI-powered SEO, LinkedIn strategy, and ethical digital marketing. These sessions helped sharpen my thought leadership while making digital strategy more accessible to queer technologists and entrepreneurs.
SEO & web dev for petsitting business
A solo-run, bilingual pet care business launched in the Paris region—Paris Petsitter blends local SEO, personal branding, and zero-overhead web strategy for maximum impact. Here’s how I built it from scratch.
