SEO for personal brands that sound like you, not everyone else

Your name is your brand and your brand deserves to be found. We help founders, speakers, and consultants grow a digital presence that reflects your voice and values.

⭐️⭐️⭐️⭐️⭐️ “Rocio was a wonderful resource in helping me align my presence with my goals. Their advice was affirming, strategic, and easy to act on.” – Ambrose Trataris, NGO Fundraising Expert

Why personal brands need strategy

Visibility without strategy just adds noise, let’s make it meaningful.

Referrals alone aren’t scalable. You need a digital home that works even when you’re not online.

Your name is your business. That means your site, bios, and voice all matter.

Generic advice won’t cut it. You’re not just another coach or just another speaker.

Your expertise should be searchable. SEO brings it forward in a way that still feels aligned.

You’ve been posting, but is it working? We turn content into strategy that delivers.

Proudly partnered with community-centered brands like…

Why do personal brands need SEO?

People are searching for you or someone like you. Make sure it’s your work they find.

Visibility doesn’t have to feel performative. With SEO, you show up for the right reasons.

Trust starts with Google. A solid presence makes you more referable, more visible, and more grounded.

You don’t need to go viral. You just need the right people to find the right pages.

Your digital presence = credibility. Let’s build that on purpose.

Dan Pepitone
Dan Pepitone
NYC-based Small Business Lawyer
Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. I’ve already seen measurable increases in visibility and traffic, and now feel equipped to build sustainably. Can’t recommend their SEO services enough!
Nick Fager
Nick Fager
Found of NYC-based queer-affirming therapy practice Expansive Therapy
As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. Coming into the process, we didn't know a lot about SEO strategy, and Rocio was very effective in meeting us where we were and taking our website to the next level. Rocio also taught us many strategies along the way so that we could do SEO improvements ourselves, which felt really generous. It felt like Rocio really wanted to help our company, and delivered very impressive results. Not only have we improved greatly in terms of our rankings, but we now feel like we have a solid grasp on what is needed to keep the momentum going. Highly recommend!!!
Sarah Crisp
Sarah Crisp
Founder of Queer Social Club
After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn't know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy - Rocio was the perfect person for this! Working together has equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building. I plan to hire Rocio again as many times as possible, and recommend MBR to anyone looking for an efficient and creative marketing/branding expert!
Trav Johnson
Trav Johnson
Founder of Queerency
I hired Rocio to help with search engine optimization for my website. Not only was Rocio knowledgeable, thorough, and the utmost professional, but her results speak for themselves: within weeks, my website was the top-ranking search result on Google for crucial keywords related to my subject matter! I highly recommend Rocio and look forward to working with her again in the near future.
Mars Klokow
Mars Klokow
Branding and Design Expert
Rocio’s coaching exceeded my expectations. Rocio didn’t only explain the basics and technicalities of personal branding to me but also took their time to encourage me to show my true colors. Their know-how about building a brand story helped me elevate the communication of the purpose of both my personal and business profile.
Jakub Chour
Jakub Chour
Head of Mobile Marketing at HER app
I liked Rocio’s unique network in the queer business and fashion space, and their ability to communicate within the marketing team environment. It was a great experience, thanks Rocio!

About Rocio, a strategist who supports founders with nuance

I’ve worked with dozens of consultants, speakers, and founders on clarifying their personal brand, optimizing their site, and crafting content that works for them, not the algorithm.

Whether you’re building thought leadership, running a solo business, or scaling your reach, I’ll help you build visibility that feels aligned.

My approach is rooted in voice clarity, strategic SEO, and the belief that your presence should work as hard as your ideas.

  • Over 10 years of brand and SEO experience
  • Worked with coaches, speakers, and strategists
  • Based between NYC and Paris, serving globally

Let’s make your presence as powerful as your work.

Rocio Sanchez - SEO strategist for personal brands

SEO services for personal brands

branding expert

Searchable about pages

Clarify your foundation.

We optimize your homepage, about, and core offerings for trust and discovery.

So when people Google your name, they find the real you, not just scattered content.

LGBTQ+ SEO consulting and content strategy

Visibility-ready service content

Show up like yourself.

No sleazy funnels, just clear, confident copy that builds rapport.

Your bio, your homepage, your voice, all optimized with care.

LGBTQ tech speaker Rocio Sanchez waving

Content for long-game growth

Get long-term visibility.

We plan evergreen content that works while you sleep (or speak).

Your expertise deserves to be searchable and sustainable.

Can't find the service you're looking for?
Let's figure it out together.

Frequently asked questions

Can SEO help my personal brand grow?

Yes. SEO helps you show up where aligned clients are already looking.
Yes. We can ghostwrite or co-write based on your voice.
Absolutely. We use evergreen pages, testimonials, and core topics.
100%. Our strategy is voice-first, never pushy or gross.
Yes. We work with all types of personal brands including coaches, creatives, and consultants.

How my SEO services works

Connect
with me

We’ll book a 30-minute call to assess your needs and goals.

Audit
& assess

I’ll review your site’s content, structure, and visibility gaps.

Your SEO roadmap

You’ll receive clear action steps tailored to your priorities.

Implement & elevate

DIY with confidence — or hire me to support implementation.

Ready to stop guessing and start ranking?

Let’s map out an SEO plan rooted in clarity, strategy, and long-term impact — not hustle or hype.

Start your SEO journey — and start showing up.

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What happens next? After you submit the form, I’ll personally review your website and reach out within 1–2 business days to schedule your SEO audit kickoff call. From there, I’ll dive into the audit, fix any urgent issues, and send you a detailed roadmap with clear, actionable next steps.

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⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!”Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!”Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!”Sarah Crisp, Queer Social Club

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