SEO for queer-owned businesses. Visibility without compromise.

Visibility doesn’t have to come at the cost of safety or voice. We help queer-owned businesses show up with clarity, connection, and control — using ethical SEO that aligns with your values.

⭐️⭐️⭐️⭐️⭐️ “Working with Rocio equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building.” – Sarah Crisp, Queer Social Club

The visibility challenges queer businesses face

Your story deserves to be found, not buried behind big brands or ad budgets.

You’re not doing it wrong. You’ve been handed strategies that weren’t built for queer entrepreneurs. From algorithmic bias to tone-deaf branding, most SEO advice ignores our context entirely.

It’s not your fault if you’ve felt unseen, overwhelmed, or exhausted trying to keep up. You deserve strategy that works with your identity and your goals.

At Marketing by Rocio, we combine inclusive SEO, brand voice development, and visibility consulting to help you reach your people without selling out your values.

You don’t need to be louder. You need to be more findable with strategy that feels like home.

Proudly partnered with community-centered brands like…

Why do queer-owned businesses need SEO?

Big platforms weren’t made with us in mind. SEO gives you control of how and where your story is told — no algorithms or filters required.

Visibility shouldn’t mean vulnerability. We design strategy that respects your voice, privacy, and safety — while still showing up strong in search.

Your audience is actively looking. Queer clients, allies, and partners are searching for aligned businesses — let’s help them find you.

SEO isn’t just keywords. It’s brand clarity, ethical content, and intentional visibility that builds long-term trust.

You don’t need to be everywhere. Focused, values-aligned SEO can do more than scattered social posts or endless campaigns.

Dan Pepitone
Dan Pepitone
NYC-based Small Business Lawyer
Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. I’ve already seen measurable increases in visibility and traffic, and now feel equipped to build sustainably. Can’t recommend their SEO services enough!
Nick Fager
Nick Fager
Found of NYC-based queer-affirming therapy practice Expansive Therapy
As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. Coming into the process, we didn't know a lot about SEO strategy, and Rocio was very effective in meeting us where we were and taking our website to the next level. Rocio also taught us many strategies along the way so that we could do SEO improvements ourselves, which felt really generous. It felt like Rocio really wanted to help our company, and delivered very impressive results. Not only have we improved greatly in terms of our rankings, but we now feel like we have a solid grasp on what is needed to keep the momentum going. Highly recommend!!!
Sarah Crisp
Sarah Crisp
Founder of Queer Social Club
After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn't know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy - Rocio was the perfect person for this! Working together has equipped me with a whole new level of tools, focus, and priorities for the next year of business and community-building. I plan to hire Rocio again as many times as possible, and recommend MBR to anyone looking for an efficient and creative marketing/branding expert!
Trav Johnson
Trav Johnson
Founder of Queerency
I hired Rocio to help with search engine optimization for my website. Not only was Rocio knowledgeable, thorough, and the utmost professional, but her results speak for themselves: within weeks, my website was the top-ranking search result on Google for crucial keywords related to my subject matter! I highly recommend Rocio and look forward to working with her again in the near future.
Mars Klokow
Mars Klokow
Branding and Design Expert
Rocio’s coaching exceeded my expectations. Rocio didn’t only explain the basics and technicalities of personal branding to me but also took their time to encourage me to show my true colors. Their know-how about building a brand story helped me elevate the communication of the purpose of both my personal and business profile.
Jakub Chour
Jakub Chour
Head of Mobile Marketing at HER app
I liked Rocio’s unique network in the queer business and fashion space, and their ability to communicate within the marketing team environment. It was a great experience, thanks Rocio!

About Rocio, a queer strategist helping queer founders grow

As a queer strategist, speaker, and content creator, I’ve helped LGBTQ+ brands grow with nuance, clarity, and visibility.

From writing over 40 blog posts for the HER dating app, to building long-term strategies with Queer Social Club, to leading digital marketing workshops for TransTech and Lesbians Who Tech, I know what it means to do this work from the inside.

I’ve spoken to hundreds of LGBTQ+ founders and creators across industries, and one thing is always clear. We’re not afraid of visibility — we just want it to feel safe, strategic, and self-directed.

My SEO work is rooted in that belief. With over a decade in digital marketing, brand strategy, and ethical SEO, I help queer-owned businesses take up space on their own terms. No rainbow capitalism. No forced vulnerability. Just thoughtful, empowering strategy that gets results.

  • Queer- and trans-affirming strategist
  • Speaker, writer, educator for LGBTQ+ audiences
  • Based between NYC and Paris, serving globally

Let’s make your work more findable, without losing its soul.

Rocio Sanchez - SEO expert for queer-owned businesses

SEO services for queer-owned businesses

branding expert

Queer-affirming SEO audits

Audit without erasure.

We review your site for technical gaps, tone alignment, and inclusive opportunities — no generic fixes here.

Your voice stays intact while we make your backend stronger and more visible.

LGBTQ+ SEO consulting and content strategy

Inclusive content strategy

Write with pride.

Get keyword-driven blog and page ideas that reflect your values, not just trends.

Your voice stays intact while your content works harder for you.

LGBTQ tech speaker Rocio Sanchez waving

Ethical visibility consulting

Visibility with boundaries.

From bios to backlinks, we’ll help you grow sustainably — without exposure you didn’t ask for.

Your comfort and voice come first in every visibility decision we make.

Can't find the service you're looking for?
Let's figure it out together.

Frequently asked questions

Will SEO make my brand feel less “me”?

No way. We build SEO strategies that amplify your tone, not erase it. You’ll sound like you, just more findable.
Nope. We’ve worked with queer artists, educators, product brands, tech orgs — SEO applies to almost any digital presence.
Yes! We offer both strategy and hands-on writing — or we can guide you if you prefer to write your own.
No, but we center queer voices. We’re here for anyone aligned with our values. Allies welcome, always.
It’s not just who we serve — it’s how we work. Queer SEO respects your boundaries, values your story, and doesn’t push you into visibility that doesn’t feel safe.

How my SEO services works

Connect
with me

We’ll book a 30-minute call to assess your needs and goals.

Audit
& assess

I’ll review your site’s content, structure, and visibility gaps.

Your SEO roadmap

You’ll receive clear action steps tailored to your priorities.

Implement & elevate

DIY with confidence — or hire me to support implementation.

Ready to stop guessing and start ranking?

Let’s map out an SEO plan rooted in clarity, strategy, and long-term impact — not hustle or hype.

Start your SEO journey — and start showing up.

You're getting in touch about
(Select all that apply):

What happens next? After you submit the form, I’ll personally review your website and reach out within 1–2 business days to schedule your SEO audit kickoff call. From there, I’ll dive into the audit, fix any urgent issues, and send you a detailed roadmap with clear, actionable next steps.

By sending this contact form you agree to our Privacy Policy*

*required

{ "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "https://marketingbyrocio.com/service/seo-for-queer-owned-businesses", "url": "https://marketingbyrocio.com/service/seo-for-queer-owned-businesses", "name": "SEO for Queer-Owned Businesses | Marketing by Rocio", "description": "SEO for queer entrepreneurs, creatives, and founders. Ethical, affirming strategy to build visibility without compromising your voice, safety, or values.", "inLanguage": "en", "isPartOf": { "@id": "https://marketingbyrocio.com" }, "primaryImageOfPage": { "@type": "ImageObject", "url": "https://marketingbyrocio.com/wp-content/uploads/2025/05/rocio-lgbt-marketer-2.avif", "caption": "Rocio Sanchez, queer SEO strategist and digital visibility expert", "width": 1200, "height": 630 } }, { "@type": "Service", "name": "SEO for Queer-Owned Businesses", "serviceType": "Search Engine Optimization", "provider": { "@type": "LocalBusiness", "name": "Marketing by Rocio", "url": "https://marketingbyrocio.com", "image": "https://marketingbyrocio.com/wp-content/uploads/2025/05/rocio-lgbt-marketer-2.avif", "address": { "@type": "PostalAddress", "addressLocality": "New York City", "addressRegion": "NY", "addressCountry": "US" }, "founder": { "@type": "Person", "name": "Rocio Sanchez", "sameAs": [ "https://www.linkedin.com/in/rocio-sanchez-digital-marketing/", "https://www.instagram.com/marketingbyrocio" ] } }, "areaServed": { "@type": "Place", "name": "United States" }, "description": "Build sustainable visibility for your queer-owned business. SEO copywriting, ethical strategy, and inclusive content designed to connect with aligned audiences.", "url": "https://marketingbyrocio.com/service/seo-for-queer-owned-businesses" } ] }

Read the latest from the blog

Join other icons and level up your brand

⭐️⭐️⭐️⭐️⭐️ “As a therapy practice based in New York City, Rocio was a fantastic match for our SEO needs. … It felt like Rocio really wanted to help our company, and delivered very impressive results. … Highly recommend!!!”Nick Fager, Expansive Therapy

⭐️⭐️⭐️⭐️⭐️ “Rocio’s SEO audit and implementation work gave my website a real boost—clean, targeted improvements that didn’t compromise my tone or values as a New York City-based lawyer. … Can’t recommend their SEO services enough!”Dan Pepitone, Pepitone Law

⭐️⭐️⭐️⭐️⭐️ “ After running Queer Social Club (queersocialclub.com) for two years alone, I knew I needed to level up the focus, but was overwhelmed and didn’t know where to start. I decided to hire consultant support from a marketing professional who understood both queer culture AND digital marketing strategy – Rocio was the perfect person for this!”Sarah Crisp, Queer Social Club

Contactez Marketing by Rocio aujourd’hui

Prêt·e à faire grandir votre projet avec une stratégie qui reflète votre voix ? Laissez-moi un message ci-dessous, on en parlera.

Objet de votre demande :

**champs obligatoires

En envoyant ce formulaire, vous acceptez notre politique de confidentialité*

Contact Marketing by Rocio today!

Ready to grow with a strategy that reflects your voice? Drop me a line below and let’s talk.

You're getting in touch about:

*required

By sending this contact form you agree to our Privacy Policy*