This was a fast-paced, collaborative engagement focused on clarity, alignment, and sustainable strategy.

Phase 1: Brand Strategy Intensive

I facilitated two 2-hour sessions (branding and marketing), where we mapped out QSC’s core values, key audiences, emotional tone, and community position. We worked through limiting beliefs around monetization and framed new language for funding, partnerships, and visibility that felt ethically aligned.

Sarah received a custom Brand Voice Guide including:

• Tone pillars for QSC’s queer, community-centered voice
• Example phrases and language to use/avoid
• Storytelling strategies for social media, email, and press outreach
• Personality mapping and messaging anchors

Phase 2: 12-month Marketing Plan

We co-developed a full-year marketing calendar that prioritized:

• Events and programming with promotional timelines
• Platform-specific strategies (email, IG, in-person flyers, local press)
• Partnership opportunities
• Funding/membership models rooted in access—not gatekeeping

This was supported by a monthly breakdown, suggested content cadence, and a “do less but better” ethos.

Results

• The client left with total clarity on what QSC is, is not, and where it’s going
• The Brand Voice Guide is now used by volunteers, collaborators, and partners to ensure consistency
• The Marketing Plan helped secure new press coverage, and Sarah referenced it to onboard new hires
• The streamlined brand voice made visual decisions easier, leading to a more cohesive look across social media and newsletters
• Most importantly: the founder’s confidence in QSC’s value deepened—monetization no longer felt scary or “against the mission,” but like an extension of community care