Day: December 24, 2024

Rocio Sanchez, founder of Marketing by Rocio and personal branding and marketing expert for LGBTQ+ professionals and businesses, poses while looking away from the camera and a text overlay reading “Creating a marketing plan as a small queer-owned business”

How to create a marketing plan as a small queer-owned business

Want to market your small queer-owned business effectively? Learn how to create a marketing plan that’s inclusive and impactful.
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Rocio Sanchez, founder of Marketing by Rocio and personal branding expert for LGBTQ+ professionals, poses with phone in their hand and a text overlay reading “A guide to celebrating Pride Month and LGBTQ+ inclusion in the workplace”

A guide to celebrating Pride Month and LGBTQ+ inclusion in the workplace

Discover meaningful ways to celebrate Pride Month at the workplace and explore strategies for LGBTQ+ inclusion.
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Essential marketing resources for LGBTQ+ owned small businesses

As an LGBTQ+ business owner, I completely understand how running an LGBTQ+ owned business comes with unique opportunities and challenges. It makes you wonder: are there any marketing resources out there for LGBTQ+ owned businesses?
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Rocio Sanchez, founder of Marketing by Rocio and personal branding expert for LGBTQ+ professionals, poses next to a text overlay reading “Building Personal Brand as an LGBTQ+ Professional"

LGBTQ+ personal branding: building an authentic brand as a queer professional

Discover tips for LinkedIn optimization, networking, and showcasing your strengths as a queer professional. Learn about LGBTQ+ personal branding here, based on. my personal experience as a queer digital marketer.
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Rocio Sanchez, digital marketer, poses next to a text overlay reading “Optimize Your LinkedIn Profile.”

How to optimize your LinkedIn profile for recruiters as an LGBTQ+ job seeker

Learn how to improve and optimize your LinkedIn profile for recruiters during your job search. Stand out as an LGBTQ+ job seeker with insights from a queer digital marketer!
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Featured image of Marketing by Rocio founder Rocio Sanchez and the words “How AI is Shaping the Future of SEO in 2024” in the title

Search engine optimization 2.0: Navigating the future of search with AI

Learn about the changing world of SEO with insights into AI's growing role and how businesses can navigate the evolving landscape. From mastering traditional tactics to adapting to new AI-driven challenges, see what it takes to build a resilient SEO strategy for the future.
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Writing LinkedIn Headlines: tips for LGBTQ+ & DEI professionals. Gets tips from a queer digital marketer who specializes in DEI and psychological safety.

LinkedIn headline tips for LGBTQ+ job seekers, freelancers & DEI professionals

If you're a professional looking for a new job, a gig, a client, or what have you – a key part of being discovered by your ideal LinkedIn profile visitor is your headline. And if you're a queer professional, you're probably looking for the best LinkedIn profile tips for LGBT+ professionals on top of that!
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Rocio Sanchez sits working on a computer next to a text overlay reading "The LinkedIn About Section: Examples and Tips"

Writing LinkedIn about section as an LGBT+ professional: Examples & tips

Writing a solid LinkedIn about section, or summary section, is a creative process, one that has a lot more flexibility than a typical resume byline that succinctly puts together your career trajectory and goals. On LinkedIn, the rules are looser than the typical resume writing rules, so you don't need to worry so much about writing it in a very particular way.
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Proud co-founder of

Queer digital marketing agency helping you take up space

©2023 Marketing by Rocio – Website by Studio Obacht

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Queer digital marketing agency helping you take up space

©2023 Marketing by Rocio – Website by Studio Obacht

Privacy Policy

Proud co-founder of

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The Queer Fashion
Business Podcast

I kicked off my 10+ years of marketing experience in the fashion industry. I even wrote a whole master’s thesis on queer fashion. Now I produce and host a podcast about it! 

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