As an SEO project manager at Marketing by Rocio, I juggle multiple roles. Keeping my skills as an SEO copywriter up to date is essential, even when time is limited due to project management, business administration, and other marketing activities. From January 2023 to January 2024, I wrote for the HER queer dating app, whiched allowed me to actively exercise my copywriting skills, bringing this expertise to all my clients.
Visit 🌐 https://weareher.com/author/rocio-sanchez/ 🌐 to read my work.
Every SEO-optimized article written for the HER blog must resonate with HER’s diverse and vibrant audience, primarily comprising queer women, nonbinary individuals, trans, and gender non-conforming people. These individuals seek content that is informative, empowering, reflective of their experiences, and supportive of their journeys. My goal is to ensure this comes across in all the content I write.
For this role, my responsibilities as an SEO copywriter include:
🏳️🌈 Creating Search Engine Optimized Content: Crafting articles that are engaging and align with HER’s brand voice, while also being optimized for search engines. This involves keyword research, understanding SEO best practices, and writing content that ranks well on search engine results pages.
🏳️⚧️ Collaborating with Cross-Functional Teams: Working with marketing and content teams to ensure content alignment with broader campaigns and company objectives.
🏳️🌈 Meeting Tight Deadlines: Efficiently managing time and resources to meet publication deadlines, usually within one week of assignment. This includes planning, drafting, revising, and finalizing content within a specified timeframe, showcasing strong organizational and time-management skills.
Across the 40 articles I wrote, my topics of expertise included:
🏳️🌈 Queer Living in New York City, Paris, & Amsterdam
🏳️⚧️ Queer Fashion and Style
🏳️🌈 Living with ADHD
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Daniela Ochoa-BravoFormer Content Manager, HER app“Rocio consistently demonstrates exceptional communication skills, ensuring clarity and coherence in all written deliverables. Their commitment to meeting deadlines is commendable, and I appreciate the meticulous attention to detail evident in every piece of work they create. It is a pleasure to work with Rocio, and I wholeheartedly endorse them for any writing and marketing projects that require precision, reliability, and a strategic approach to content creation.” |
Proud co-founder of
Queer digital marketing agency helping you take up space
©2023 Marketing by Rocio – Website by Studio Obacht
Queer digital marketing agency helping you take up space
©2023 Marketing by Rocio – Website by Studio Obacht
Proud co-founder of
I kicked off my 10+ years of marketing experience in the fashion industry. I even wrote a whole master’s thesis on queer fashion. Now I produce and host a podcast about it!
