LinkedIn Expertise for TransTech Social Enterprises

Scope

Organized by TransTech Social Enterprises, G.R.O.W. is a talent-cultivation program that seeks to reach those in our community who are marginalized and often not centered in career readiness programs.

TransTech sought out a LinkedIn expert to lead discussions on improving their members’ LinkedIn profiles and providing actionable steps to create an outstanding profile and present themselves effectively on LinkedIn.

Often, people in the LGBT community fear being “out” on LinkedIn due to job security concerns. TransTech aimed to find someone who understood the unique struggles of LGBT individuals in the workforce but could also empower them to be visible and achieve their career goals.

Solution

Starting in 2023, I have led two cohorts per year on LinkedIn readiness, conducting workshops for a total of over 100 members.

This 3-hour workshop covers:

  1. Mindset tips, addressing the insecurities LGBTQ+ individuals often feel about being themselves on LinkedIn and concerns about safety.
  2. How to leverage connections on LinkedIn while prioritizing psychological safety.
  3. How to craft the “perfect” profile.
  4. Content marketing best practices.

I also offer follow-up free LinkedIn consultations to individual G.R.O.W. members. Their industries range from graphic design, fundraising, and NGOs to education. These consultations provide personalized advice on how to reliably improve their profiles while balancing their day-to-day lives. LinkedIn is just a tool and not the end-all-be-all; it needs to work with people’s lives, and my clients understand that.

Testimonials

Teresa Morcho

Founder of Stud Model Project

“There are a lot of people that I admire, Rocio being one of them. They’re very consistent. They’re very detail oriented, they definitely do their research before they put any information out. So anything that has Rocio’s name is a quality body of work, and it’s something that will go down in history, and I’m always looking to be a part of it.”

Teresa Morcho

Founder of Stud Model Project

“There are a lot of people that I admire, Rocio being one of them. They’re very consistent. They’re very detail oriented, they definitely do their research before they put any information out. So anything that has Rocio’s name is a quality body of work, and it’s something that will go down in history, and I’m always looking to be a part of it.”

Year Completed

2022

Services

  • LinkedIn Marketing
  • LinkedIn Consultation
  • Workshop Facilitation
  • Speaking

Industry

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